Marketing and Digital Business

Detalhes bibliográficos
Autor(a) principal: Remondes, Jorge
Data de Publicação: 2017
Outros Autores: Piñeiro, Maria Teresa, Barbosa, Belém
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270
Resumo: Digital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). 
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spelling Marketing and Digital BusinessDigital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). ISVOUGA - Instituto Superior de Entre Douro e Vouga2017-10-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270oai:u3isjournal.isvouga.pt:article/270International Journal of Marketing, Communication and New Media; No 2 (2017): Special Number MDB2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270/144Copyright (c) 2017 International Journal of Marketing, Communication and New Mediainfo:eu-repo/semantics/openAccessRemondes, JorgePiñeiro, Maria TeresaBarbosa, Belém2022-09-22T10:30:34Zoai:u3isjournal.isvouga.pt:article/270Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:21.765520Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing and Digital Business
title Marketing and Digital Business
spellingShingle Marketing and Digital Business
Remondes, Jorge
title_short Marketing and Digital Business
title_full Marketing and Digital Business
title_fullStr Marketing and Digital Business
title_full_unstemmed Marketing and Digital Business
title_sort Marketing and Digital Business
author Remondes, Jorge
author_facet Remondes, Jorge
Piñeiro, Maria Teresa
Barbosa, Belém
author_role author
author2 Piñeiro, Maria Teresa
Barbosa, Belém
author2_role author
author
dc.contributor.author.fl_str_mv Remondes, Jorge
Piñeiro, Maria Teresa
Barbosa, Belém
description Digital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). 
publishDate 2017
dc.date.none.fl_str_mv 2017-10-31T00:00:00Z
dc.type.driver.fl_str_mv journal article
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dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270
oai:u3isjournal.isvouga.pt:article/270
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270
identifier_str_mv oai:u3isjournal.isvouga.pt:article/270
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270/144
dc.rights.driver.fl_str_mv Copyright (c) 2017 International Journal of Marketing, Communication and New Media
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 International Journal of Marketing, Communication and New Media
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; No 2 (2017): Special Number MDB
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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