Marketing and Digital Business
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270 |
Resumo: | Digital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Marketing and Digital BusinessDigital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). ISVOUGA - Instituto Superior de Entre Douro e Vouga2017-10-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270oai:u3isjournal.isvouga.pt:article/270International Journal of Marketing, Communication and New Media; No 2 (2017): Special Number MDB2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270/144Copyright (c) 2017 International Journal of Marketing, Communication and New Mediainfo:eu-repo/semantics/openAccessRemondes, JorgePiñeiro, Maria TeresaBarbosa, Belém2022-09-22T10:30:34Zoai:u3isjournal.isvouga.pt:article/270Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:21.765520Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Marketing and Digital Business |
title |
Marketing and Digital Business |
spellingShingle |
Marketing and Digital Business Remondes, Jorge |
title_short |
Marketing and Digital Business |
title_full |
Marketing and Digital Business |
title_fullStr |
Marketing and Digital Business |
title_full_unstemmed |
Marketing and Digital Business |
title_sort |
Marketing and Digital Business |
author |
Remondes, Jorge |
author_facet |
Remondes, Jorge Piñeiro, Maria Teresa Barbosa, Belém |
author_role |
author |
author2 |
Piñeiro, Maria Teresa Barbosa, Belém |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Remondes, Jorge Piñeiro, Maria Teresa Barbosa, Belém |
description |
Digital marketing and online business are growing considerably. As Kotler (2017) points out in his latest book Marketing 4.0, we are witnessing is a shift from traditional to digital marketing. In such context, the edition of this special issue on marketing and digital business in the International Journal of Marketing, Communication and New Media (IJMCNM) is a recognition of the utmost importance of the topic, since the fusion of traditional and digital marketing is increasingly a reality. Hence, it is with great pleasure that we publish the Second Special Issue of the IJMCNM in the Research and Internationalization Unit of the Higher Institute of Entre Douro and Vouga (U3Is). |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-10-31T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270 oai:u3isjournal.isvouga.pt:article/270 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/270 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/270/144 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 International Journal of Marketing, Communication and New Media info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 International Journal of Marketing, Communication and New Media |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; No 2 (2017): Special Number MDB 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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