Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.

Detalhes bibliográficos
Autor(a) principal: Remondes, Jorge
Data de Publicação: 2018
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367
Resumo: Customer relationship management and content marketing, two marketing variables explored in Number 11 of the International Journal of Marketing, Communication and New Media (IJMCNM), play a central role in defining digital marketing strategy...
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spelling Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.Customer relationship management and content marketing, two marketing variables explored in Number 11 of the International Journal of Marketing, Communication and New Media (IJMCNM), play a central role in defining digital marketing strategy...ISVOUGA - Instituto Superior de Entre Douro e Vouga2018-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367oai:u3isjournal.isvouga.pt:article/367International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367/188Copyright (c) 2018 Jorge Remondeshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRemondes, Jorge2022-09-22T10:30:28Zoai:u3isjournal.isvouga.pt:article/367Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:17.558777Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
title Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
spellingShingle Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
Remondes, Jorge
title_short Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
title_full Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
title_fullStr Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
title_full_unstemmed Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
title_sort Customer Relationship Management and Content Marketing: Key variables to consider in a digital marketing strategy.
author Remondes, Jorge
author_facet Remondes, Jorge
author_role author
dc.contributor.author.fl_str_mv Remondes, Jorge
description Customer relationship management and content marketing, two marketing variables explored in Number 11 of the International Journal of Marketing, Communication and New Media (IJMCNM), play a central role in defining digital marketing strategy...
publishDate 2018
dc.date.none.fl_str_mv 2018-12-31T00:00:00Z
dc.type.driver.fl_str_mv journal article
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dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367
oai:u3isjournal.isvouga.pt:article/367
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367
identifier_str_mv oai:u3isjournal.isvouga.pt:article/367
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/367/188
dc.rights.driver.fl_str_mv Copyright (c) 2018 Jorge Remondes
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Jorge Remondes
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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