An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      

Detalhes bibliográficos
Autor(a) principal: Machado, Ivânia Pedro Correia
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152358
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
id RCAP_32e14786e273f362835a435dd3cf7940
oai_identifier_str oai:run.unl.pt:10362/152358
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      TwitterCandidatesSenatePolitical DiscourseSentiment AnalysisPopulismDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsTwitter is already part of the US Senators’ election campaign, given that it is a platform that favors rapid dissemination of information, the construction of personality, and foments proximity through affection. Senators use Twitter to spread their political brand, foster a new digital dialogue with voters, and provide a bird’s eye view of their diverse policy agendas. Representation through social media challenges what we know about the institutionally and politically limited behavior of senators, now looking at it from a new perspective where individual discretion is high, and costs are low. Through this data-driven study based on six months, the intent is to investigate the rhetoric used by Senate candidates in the 2020 United States federal campaign. Our main goal is to gain greater insight into the online rhetoric that converts the electorate to the point of choosing the opposing party, the impact of populist discourse, and whether it affects online polarization. Some of our findings included rhetorical asymmetries according to partisan patterns. Republicans have more positive and less negative discourse on a sentimental level, encouraging polarized online behavior. Also of significance, the type of publication and the frequency with which they publish, led by the Democratic candidates, is directly correlated with the online adherence of followers. Moreover, we found that senatorial candidates are adopting a nationalized online reputation and that adopting a populist discourse may lead to greater online engagement, an example of which is the winner of the State of Georgia.Rita, Paulo Miguel Rasquinho FerreiraAntónio, Nuno Miguel da ConceiçãoRUNMachado, Ivânia Pedro Correia2023-04-142026-04-14T00:00:00Z2023-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152358TID:203275071enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:42Zoai:run.unl.pt:10362/152358Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:53.058455Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
title An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
spellingShingle An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
Machado, Ivânia Pedro Correia
Twitter
Candidates
Senate
Political Discourse
Sentiment Analysis
Populism
title_short An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
title_full An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
title_fullStr An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
title_full_unstemmed An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
title_sort An analytical perspective from senate candidates´ political discourse on Twitter: The case of the US 2020 federal elections      
author Machado, Ivânia Pedro Correia
author_facet Machado, Ivânia Pedro Correia
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
António, Nuno Miguel da Conceição
RUN
dc.contributor.author.fl_str_mv Machado, Ivânia Pedro Correia
dc.subject.por.fl_str_mv Twitter
Candidates
Senate
Political Discourse
Sentiment Analysis
Populism
topic Twitter
Candidates
Senate
Political Discourse
Sentiment Analysis
Populism
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2023
dc.date.none.fl_str_mv 2023-04-14
2023-04-14T00:00:00Z
2026-04-14T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152358
TID:203275071
url http://hdl.handle.net/10362/152358
identifier_str_mv TID:203275071
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138137265405952

Registros relacionados