The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://ciencia.iscte-iul.pt/public/pub/id/20009 http://hdl.handle.net/10071/9574 |
Resumo: | The purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective country image as a mediator. A quota sample of 685 valid respondents from Brazil was analyzed. Portugal was chosen as the stimulus country and the questionnaire was delivered in Portuguese for Brazilians. AMOS 20.0 was employed to examine the proposed model. The predictors of behavioral intentions to visit explain around 67% of its variance. Affective country image is seen a perfect/full mediator between country personality and behavioral intentions to visit. Thus, country personality dimensions have a positive indirect effect on behavioral intentions to visit. Assiduousness and agreeableness show a positive significant influence on affective country image, whereas snobbism shows a significant negative influence. International business marketers should focus on developing marketing strategies emphasizing the distinctive personality of their country destinations. However it is important to keep in mind the higher importance of the emotional components of the country image. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country imageCountry personalityAffective country imageBehavioral intentionsBehavioral intentions to visitPortugalBrazilThe purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective country image as a mediator. A quota sample of 685 valid respondents from Brazil was analyzed. Portugal was chosen as the stimulus country and the questionnaire was delivered in Portuguese for Brazilians. AMOS 20.0 was employed to examine the proposed model. The predictors of behavioral intentions to visit explain around 67% of its variance. Affective country image is seen a perfect/full mediator between country personality and behavioral intentions to visit. Thus, country personality dimensions have a positive indirect effect on behavioral intentions to visit. Assiduousness and agreeableness show a positive significant influence on affective country image, whereas snobbism shows a significant negative influence. International business marketers should focus on developing marketing strategies emphasizing the distinctive personality of their country destinations. However it is important to keep in mind the higher importance of the emotional components of the country image.Academy of Business & Retail Management2015-08-05T14:31:55Z2014-01-01T00:00:00Z20142015-08-05T14:30:09Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/20009http://hdl.handle.net/10071/9574eng2051-848XBúrcio, C.Silva, R.Salgueiro, M. F.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:29:40Zoai:repositorio.iscte-iul.pt:10071/9574Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:13:16.020561Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
title |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
spellingShingle |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image Búrcio, C. Country personality Affective country image Behavioral intentions Behavioral intentions to visit Portugal Brazil |
title_short |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
title_full |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
title_fullStr |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
title_full_unstemmed |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
title_sort |
The direct and indirect impact of country personality on behavioral intentions for travelling: the full mediation effective of the affective country image |
author |
Búrcio, C. |
author_facet |
Búrcio, C. Silva, R. Salgueiro, M. F. |
author_role |
author |
author2 |
Silva, R. Salgueiro, M. F. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Búrcio, C. Silva, R. Salgueiro, M. F. |
dc.subject.por.fl_str_mv |
Country personality Affective country image Behavioral intentions Behavioral intentions to visit Portugal Brazil |
topic |
Country personality Affective country image Behavioral intentions Behavioral intentions to visit Portugal Brazil |
description |
The purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective country image as a mediator. A quota sample of 685 valid respondents from Brazil was analyzed. Portugal was chosen as the stimulus country and the questionnaire was delivered in Portuguese for Brazilians. AMOS 20.0 was employed to examine the proposed model. The predictors of behavioral intentions to visit explain around 67% of its variance. Affective country image is seen a perfect/full mediator between country personality and behavioral intentions to visit. Thus, country personality dimensions have a positive indirect effect on behavioral intentions to visit. Assiduousness and agreeableness show a positive significant influence on affective country image, whereas snobbism shows a significant negative influence. International business marketers should focus on developing marketing strategies emphasizing the distinctive personality of their country destinations. However it is important to keep in mind the higher importance of the emotional components of the country image. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z 2014 2015-08-05T14:31:55Z 2015-08-05T14:30:09Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ciencia.iscte-iul.pt/public/pub/id/20009 http://hdl.handle.net/10071/9574 |
url |
https://ciencia.iscte-iul.pt/public/pub/id/20009 http://hdl.handle.net/10071/9574 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2051-848X |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Academy of Business & Retail Management |
publisher.none.fl_str_mv |
Academy of Business & Retail Management |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134688559759360 |