Impact assessment of digital transformation: a multi-company case in the automotive industry
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10773/37866 |
Resumo: | The automotive industry is going through a phase of tremendous innovation and companies in the sector have consequently experienced several changes due to continuous technological advances, with new solutions such as electric cars and connected cars that support the emergence of new mobility concepts. The introduction of new technologies promotes the digitalization of processes and contributes, through a faster access to information, to a larger response capacity of companies, in particular in the case of repair shops, anticipating customer needs and communicating with more assertiveness. This work results from research on the topic of Digital Transformation and how this shift impacts business models. The digital transformation of business requires a restructuring of business models and a rethinking of value propositions in order to maintain competitive advantage and promote the development of the company and customer satisfaction. This dissertation provides an analysis and discussion of new technologies and value propositions of service providers in the automotive industry. The research is based on a literature review of technological advances, and how digitalization enables service providers to improve their after-sales strategies. Research questions are formulated and answered by conducting interviews with repair shop managers in order to find patterns and answers to the research objective. With the conclusion of this paper, it is seen that introducing technological innovations in business models is vital in today's competitive market. Furthermore, this research provides a new perspective on the strategies that repair shops use to improve service quality and customer satisfaction. |
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Impact assessment of digital transformation: a multi-company case in the automotive industryBusiness models innovationDigital transformationElectric vehiclesAutomotive industryAftermarketThe automotive industry is going through a phase of tremendous innovation and companies in the sector have consequently experienced several changes due to continuous technological advances, with new solutions such as electric cars and connected cars that support the emergence of new mobility concepts. The introduction of new technologies promotes the digitalization of processes and contributes, through a faster access to information, to a larger response capacity of companies, in particular in the case of repair shops, anticipating customer needs and communicating with more assertiveness. This work results from research on the topic of Digital Transformation and how this shift impacts business models. The digital transformation of business requires a restructuring of business models and a rethinking of value propositions in order to maintain competitive advantage and promote the development of the company and customer satisfaction. This dissertation provides an analysis and discussion of new technologies and value propositions of service providers in the automotive industry. The research is based on a literature review of technological advances, and how digitalization enables service providers to improve their after-sales strategies. Research questions are formulated and answered by conducting interviews with repair shop managers in order to find patterns and answers to the research objective. With the conclusion of this paper, it is seen that introducing technological innovations in business models is vital in today's competitive market. Furthermore, this research provides a new perspective on the strategies that repair shops use to improve service quality and customer satisfaction.A indústria automóvel está a passar uma fase de rápida inovação e as empresas no setor têm, consequentemente, sofrido diversas alterações devido aos avanços tecnológicos contínuos, surgindo novas soluções como os carros elétricos e os carros conectados que suportam novos conceitos de mobilidade. A introdução de novas tecnologias potencia a digitalização dos processos e contribui para que, através de um mais rápido acesso à informação, as empresas, em particular o caso das oficinas, tenham uma maior capacidade de resposta, antecipando as necessidades do cliente e comunicando com maior assertividade. Este trabalho resulta da investigação sobre o tema Transformação Digital e como essa mudança impacta os modelos de negócio. A transformação digital dos negócios requer uma reestruturação dos modelos de negócio e que sejam repensadas as propostas de valor, por forma a manter a vantagem competitiva e promover o desenvolvimento da empresa e a satisfação do cliente. Esta dissertação fornece uma análise e discussão das novas tecnologias e propostas de valor dos prestadores de serviços na indústria automóvel. A pesquisa tem por base uma revisão da literatura sobre os avanços tecnológicos, e como a digitalização permite que os fornecedores de serviços melhorem suas estratégias de pós-venda. São formuladas questões de investigação que são respondidas mediante a realização de entrevistas a responsáveis de oficinas, a fim de encontrar padrões e respostas ao objetivo da pesquisa. Com a conclusão deste trabalho, verifica-se que a introdução de inovações tecnológicas nos modelos de negócios é vital no atual mercado competitivo. Além disso, esta pesquisa dá uma nova perspetiva sobre as estratégias que as oficinas utilizam para melhorar a qualidade do serviço prestado e a satisfação do cliente.2023-05-24T10:46:13Z2022-12-06T00:00:00Z2022-12-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10773/37866engNunes, Marta Pereira Sousainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:12:23Zoai:ria.ua.pt:10773/37866Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:08:04.950036Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
title |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
spellingShingle |
Impact assessment of digital transformation: a multi-company case in the automotive industry Nunes, Marta Pereira Sousa Business models innovation Digital transformation Electric vehicles Automotive industry Aftermarket |
title_short |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
title_full |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
title_fullStr |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
title_full_unstemmed |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
title_sort |
Impact assessment of digital transformation: a multi-company case in the automotive industry |
author |
Nunes, Marta Pereira Sousa |
author_facet |
Nunes, Marta Pereira Sousa |
author_role |
author |
dc.contributor.author.fl_str_mv |
Nunes, Marta Pereira Sousa |
dc.subject.por.fl_str_mv |
Business models innovation Digital transformation Electric vehicles Automotive industry Aftermarket |
topic |
Business models innovation Digital transformation Electric vehicles Automotive industry Aftermarket |
description |
The automotive industry is going through a phase of tremendous innovation and companies in the sector have consequently experienced several changes due to continuous technological advances, with new solutions such as electric cars and connected cars that support the emergence of new mobility concepts. The introduction of new technologies promotes the digitalization of processes and contributes, through a faster access to information, to a larger response capacity of companies, in particular in the case of repair shops, anticipating customer needs and communicating with more assertiveness. This work results from research on the topic of Digital Transformation and how this shift impacts business models. The digital transformation of business requires a restructuring of business models and a rethinking of value propositions in order to maintain competitive advantage and promote the development of the company and customer satisfaction. This dissertation provides an analysis and discussion of new technologies and value propositions of service providers in the automotive industry. The research is based on a literature review of technological advances, and how digitalization enables service providers to improve their after-sales strategies. Research questions are formulated and answered by conducting interviews with repair shop managers in order to find patterns and answers to the research objective. With the conclusion of this paper, it is seen that introducing technological innovations in business models is vital in today's competitive market. Furthermore, this research provides a new perspective on the strategies that repair shops use to improve service quality and customer satisfaction. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-06T00:00:00Z 2022-12-06 2023-05-24T10:46:13Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10773/37866 |
url |
http://hdl.handle.net/10773/37866 |
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eng |
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eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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