Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz

Detalhes bibliográficos
Autor(a) principal: Kessens, Jannik
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145415
Resumo: This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era.
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spelling Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-BenzDigital innovationElectric vehiclesDigital transformation strategyElectric transformationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era.Castro, João Nuno Lopes deRUNKessens, Jannik2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145415TID:203083210enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:25:47Zoai:run.unl.pt:10362/145415Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:52:04.373847Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
title Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
spellingShingle Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
Kessens, Jannik
Digital innovation
Electric vehicles
Digital transformation strategy
Electric transformation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
title_full Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
title_fullStr Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
title_full_unstemmed Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
title_sort Scientific analysis on the opportunities and challenges of the electronic transformation in the automobile industry for Mercedes-Benz
author Kessens, Jannik
author_facet Kessens, Jannik
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Kessens, Jannik
dc.subject.por.fl_str_mv Digital innovation
Electric vehicles
Digital transformation strategy
Electric transformation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Digital innovation
Electric vehicles
Digital transformation strategy
Electric transformation
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Current literature focuses on elements causing the shift, however, limited examination is conducted on the extent to which automotive companies should find and embrace their role as technology or mobility providers in an increasingly digital and electric ecosystem. To fill the research gap, an exemplified qualitative analysis of Mercedes-Benz is undertaken to provide recommendations on sustaining and improving their business model. As such, strategic partnerships, mergers and acquisitions, investments in digital and electric initiatives ,and adaptations to changing customer needs are essential to endure in a new era.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145415
TID:203083210
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identifier_str_mv TID:203083210
dc.language.iso.fl_str_mv eng
language eng
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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