Exploring online prices with an advance booking horizon on Booking.com
Autor(a) principal: | |
---|---|
Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.1/14801 |
Resumo: | The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence. |
id |
RCAP_361f9532ac4027f81f3d23a40b2b62eb |
---|---|
oai_identifier_str |
oai:sapientia.ualg.pt:10400.1/14801 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Exploring online prices with an advance booking horizon on Booking.comPricingBooking horizonOnline distribution channelRevenue managementChannel managementThe online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence.FCT: UIDP/SOC/04020/2020;VARNA University ManagementSapientiaSánchez-Lozano, GloriaPereira, LNChávez-Miranda, Esther2020-10-23T09:41:48Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/14801eng1994-7658info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:27:08Zoai:sapientia.ualg.pt:10400.1/14801Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:05:46.434096Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Exploring online prices with an advance booking horizon on Booking.com |
title |
Exploring online prices with an advance booking horizon on Booking.com |
spellingShingle |
Exploring online prices with an advance booking horizon on Booking.com Sánchez-Lozano, Gloria Pricing Booking horizon Online distribution channel Revenue management Channel management |
title_short |
Exploring online prices with an advance booking horizon on Booking.com |
title_full |
Exploring online prices with an advance booking horizon on Booking.com |
title_fullStr |
Exploring online prices with an advance booking horizon on Booking.com |
title_full_unstemmed |
Exploring online prices with an advance booking horizon on Booking.com |
title_sort |
Exploring online prices with an advance booking horizon on Booking.com |
author |
Sánchez-Lozano, Gloria |
author_facet |
Sánchez-Lozano, Gloria Pereira, LN Chávez-Miranda, Esther |
author_role |
author |
author2 |
Pereira, LN Chávez-Miranda, Esther |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Sapientia |
dc.contributor.author.fl_str_mv |
Sánchez-Lozano, Gloria Pereira, LN Chávez-Miranda, Esther |
dc.subject.por.fl_str_mv |
Pricing Booking horizon Online distribution channel Revenue management Channel management |
topic |
Pricing Booking horizon Online distribution channel Revenue management Channel management |
description |
The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-10-23T09:41:48Z 2020 2020-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.1/14801 |
url |
http://hdl.handle.net/10400.1/14801 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1994-7658 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
VARNA University Management |
publisher.none.fl_str_mv |
VARNA University Management |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799133297918345216 |