Exploring online prices with an advance booking horizon on Booking.com

Detalhes bibliográficos
Autor(a) principal: Sánchez-Lozano, Gloria
Data de Publicação: 2020
Outros Autores: Pereira, LN, Chávez-Miranda, Esther
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.1/14801
Resumo: The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence.
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spelling Exploring online prices with an advance booking horizon on Booking.comPricingBooking horizonOnline distribution channelRevenue managementChannel managementThe online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence.FCT: UIDP/SOC/04020/2020;VARNA University ManagementSapientiaSánchez-Lozano, GloriaPereira, LNChávez-Miranda, Esther2020-10-23T09:41:48Z20202020-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.1/14801eng1994-7658info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-24T10:27:08Zoai:sapientia.ualg.pt:10400.1/14801Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:05:46.434096Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring online prices with an advance booking horizon on Booking.com
title Exploring online prices with an advance booking horizon on Booking.com
spellingShingle Exploring online prices with an advance booking horizon on Booking.com
Sánchez-Lozano, Gloria
Pricing
Booking horizon
Online distribution channel
Revenue management
Channel management
title_short Exploring online prices with an advance booking horizon on Booking.com
title_full Exploring online prices with an advance booking horizon on Booking.com
title_fullStr Exploring online prices with an advance booking horizon on Booking.com
title_full_unstemmed Exploring online prices with an advance booking horizon on Booking.com
title_sort Exploring online prices with an advance booking horizon on Booking.com
author Sánchez-Lozano, Gloria
author_facet Sánchez-Lozano, Gloria
Pereira, LN
Chávez-Miranda, Esther
author_role author
author2 Pereira, LN
Chávez-Miranda, Esther
author2_role author
author
dc.contributor.none.fl_str_mv Sapientia
dc.contributor.author.fl_str_mv Sánchez-Lozano, Gloria
Pereira, LN
Chávez-Miranda, Esther
dc.subject.por.fl_str_mv Pricing
Booking horizon
Online distribution channel
Revenue management
Channel management
topic Pricing
Booking horizon
Online distribution channel
Revenue management
Channel management
description The online market enables hotels to enhance their visibility and drive up their revenue. This study analysed both the average room price and price count (i.e. the sum of the number of prices that hotels offer) on Booking.com for a period of 300 days prior to check-in, with data classified by official hotel category. Hotels’ number of rooms, day of the week, room type, room capacity (i.e. maximum number of guests per room) and length of stay were also tracked. This research was based on a stratified sample of hotels gathered by using random sampling and proportional allocation, as well as defining the strata by hotel categories. The dataset included 1,353,751 records. The results reveal that channel management activities are an important area of hotels’ operations, which generate a considerable workload in terms of the time devoted to updating data and other related tasks. However, hotels’ participation in online channels does not always match their importance in the market as measured by their relative numberof rooms. Most of the variables under study have a significantpositiveimpact on prices, except for hotels’ number of rooms, which failed to follow any discernible pattern of influence.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-23T09:41:48Z
2020
2020-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.1/14801
url http://hdl.handle.net/10400.1/14801
dc.language.iso.fl_str_mv eng
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv VARNA University Management
publisher.none.fl_str_mv VARNA University Management
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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