An identity-based approch to communication

Detalhes bibliográficos
Autor(a) principal: Sa Sequeira, Arminda
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.22/2809
Resumo: The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...
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spelling An identity-based approch to communicationOrganizational and strategic communicationIdentityImageReputationThe main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...LabCom BooksGonçalves, GiselaRepositório Científico do Instituto Politécnico do PortoSa Sequeira, Arminda2013-11-14T09:07:45Z20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/2809eng978-989-654-087-610400.22/2809info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T12:42:22Zoai:recipp.ipp.pt:10400.22/2809Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:23:48.685008Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv An identity-based approch to communication
title An identity-based approch to communication
spellingShingle An identity-based approch to communication
Sa Sequeira, Arminda
Organizational and strategic communication
Identity
Image
Reputation
title_short An identity-based approch to communication
title_full An identity-based approch to communication
title_fullStr An identity-based approch to communication
title_full_unstemmed An identity-based approch to communication
title_sort An identity-based approch to communication
author Sa Sequeira, Arminda
author_facet Sa Sequeira, Arminda
author_role author
dc.contributor.none.fl_str_mv Gonçalves, Gisela
Repositório Científico do Instituto Politécnico do Porto
dc.contributor.author.fl_str_mv Sa Sequeira, Arminda
dc.subject.por.fl_str_mv Organizational and strategic communication
Identity
Image
Reputation
topic Organizational and strategic communication
Identity
Image
Reputation
description The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
2013-11-14T09:07:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.22/2809
url http://hdl.handle.net/10400.22/2809
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-989-654-087-6
10400.22/2809
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv LabCom Books
publisher.none.fl_str_mv LabCom Books
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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