Management consulting labs: project TAP

Detalhes bibliográficos
Autor(a) principal: Guarino, Miguel Sucena
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10081
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Management consulting labs: project TAPTAPCompetitorImpactRespondAnticipateA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this project was to analyse and quantify the impact that the present operation and future expansion of a specific player of the commercial aviation industry has on TAP. TAP’s individual performance and its competition with this particular player were analysed. A quantitative model was created to measure past and current impact on TAP’s performance, which was also the basis to estimate future impact. A set of surveys was conducted to better understand passenger profiles and main drivers for passenger retention and churn. Based on these analyses, a pack of high-level recommendations was designed to respond to the challenge.NSBE - UNLBrito, GustavoRUNGuarino, Miguel Sucena2013-07-10T09:23:59Z2011-062011-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10081enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:34Zoai:run.unl.pt:10362/10081Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:13.322979Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Management consulting labs: project TAP
title Management consulting labs: project TAP
spellingShingle Management consulting labs: project TAP
Guarino, Miguel Sucena
TAP
Competitor
Impact
Respond
Anticipate
title_short Management consulting labs: project TAP
title_full Management consulting labs: project TAP
title_fullStr Management consulting labs: project TAP
title_full_unstemmed Management consulting labs: project TAP
title_sort Management consulting labs: project TAP
author Guarino, Miguel Sucena
author_facet Guarino, Miguel Sucena
author_role author
dc.contributor.none.fl_str_mv Brito, Gustavo
RUN
dc.contributor.author.fl_str_mv Guarino, Miguel Sucena
dc.subject.por.fl_str_mv TAP
Competitor
Impact
Respond
Anticipate
topic TAP
Competitor
Impact
Respond
Anticipate
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-06
2011-06-01T00:00:00Z
2013-07-10T09:23:59Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10081
url http://hdl.handle.net/10362/10081
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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