Management consulting labs: project TAP

Detalhes bibliográficos
Autor(a) principal: Keval, Luis Amirali Dias
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10082
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Management consulting labs: project TAPImpactCompetitorAnalytical modelRetentionA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe purpose of this study was to investigate the impact on revenues and to elaborate some high level strategies for TAP given future full establishment of a recent competitor of the commercial airline industry in Lisbon. The analysis was done through an analytical model to determine past/present impact and from that to stipulate the future impact on revenues. Several surveys were conducted to identify passengers’ key decision factors in order to establish reasons for churn and retention. Based on the result five strategic guidelines were designed to minimize the impact on revenues.NSBE - UNLBrito, GustavoRUNKeval, Luis Amirali Dias2013-07-10T09:27:38Z2011-072011-07-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10082enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:34Zoai:run.unl.pt:10362/10082Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:13.365415Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Management consulting labs: project TAP
title Management consulting labs: project TAP
spellingShingle Management consulting labs: project TAP
Keval, Luis Amirali Dias
Impact
Competitor
Analytical model
Retention
title_short Management consulting labs: project TAP
title_full Management consulting labs: project TAP
title_fullStr Management consulting labs: project TAP
title_full_unstemmed Management consulting labs: project TAP
title_sort Management consulting labs: project TAP
author Keval, Luis Amirali Dias
author_facet Keval, Luis Amirali Dias
author_role author
dc.contributor.none.fl_str_mv Brito, Gustavo
RUN
dc.contributor.author.fl_str_mv Keval, Luis Amirali Dias
dc.subject.por.fl_str_mv Impact
Competitor
Analytical model
Retention
topic Impact
Competitor
Analytical model
Retention
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-07
2011-07-01T00:00:00Z
2013-07-10T09:27:38Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10082
url http://hdl.handle.net/10362/10082
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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