Business plan for the creation and launch of (L´Fortana), a fashion brand for women

Detalhes bibliográficos
Autor(a) principal: Sorokhan, Svitlana
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/19116
Resumo: Fashion has been influencing our lives for hundreds of years and has become a symbol of status, belonging or opposing something. Every day we make a choice to dress in a certain manner and by doing so, send messages to those who surround us, about who we are, and how do we want others to see us. Every brand in the industry helps us make our choices and while we think we are the ones choosing what to buy or to wear, it is only true to a certain extent. Mostly, we are influenced by the trends set up for us months or even years before the product arrives to the store. This project is a business plan of a new Portugal based fashion brand. The aim of the brand is to combine design, comfort, sustainable materials and ethical work. The literature review for this project includes the data available about the women´s retail clothing market within Europe (EU28, Iceland, Norway, Switzerland and Liechtenstein), and the evolution of online shopping. The information reviewed made it rather clear that sustainable fashion is increasing its influence on the population, especially among younger generations. The business plan was built with the purpose to launch the brand in Portugal in the beginning of the year 2020, build the brand and at the same time promote in international markets the quality clothes made in Portugal.
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spelling Business plan for the creation and launch of (L´Fortana), a fashion brand for womenBusiness planFashion brandOnline retailSustainabilityPlano de NegóciosMarca de modaComércio onlineSustentabilidadeFashion has been influencing our lives for hundreds of years and has become a symbol of status, belonging or opposing something. Every day we make a choice to dress in a certain manner and by doing so, send messages to those who surround us, about who we are, and how do we want others to see us. Every brand in the industry helps us make our choices and while we think we are the ones choosing what to buy or to wear, it is only true to a certain extent. Mostly, we are influenced by the trends set up for us months or even years before the product arrives to the store. This project is a business plan of a new Portugal based fashion brand. The aim of the brand is to combine design, comfort, sustainable materials and ethical work. The literature review for this project includes the data available about the women´s retail clothing market within Europe (EU28, Iceland, Norway, Switzerland and Liechtenstein), and the evolution of online shopping. The information reviewed made it rather clear that sustainable fashion is increasing its influence on the population, especially among younger generations. The business plan was built with the purpose to launch the brand in Portugal in the beginning of the year 2020, build the brand and at the same time promote in international markets the quality clothes made in Portugal.Há muitos anos que a moda influencia as nossas vidas tendo-se tornado num símbolo de estatuto, pertença ou oposição a algo. Todos os dias escolhemos o que vestir e, com isso, enviamos mensagens aos que nos rodeiam sobre quem somos, e como queremos ser percecionados. Cada marca da indústria ajuda-nos a fazer as nossas próprias escolhas, no entanto, apesar de pensarmos que somos nós que decidimos o que comprar ou vestir, isso só é verdade até certo ponto. Na maior parte das vezes somos influenciados por tendências preparadas há meses ou, mesmo, anos antes do produto chegar às lojas. O presente projeto consiste num plano de negócios para a criação de uma nova marca de vestuário sediada em Portugal, que pretende incorporar o design e o conforto, com a produção sustentável e a presença ética no mercado. A pesquisa para este projeto inclui a análise dos dados disponíveis sobre o comércio de roupa de senhora na Europa (EU28, Islândia, Noruega, Suíça e Liechtenstein), e a evolução das compras online. A informação recolhida permitiu concluir que a indústria da moda sustentável está a ganhar influência junto dos consumidores, principalmente entre as gerações mais jovens. O plano de negócios foi elaborado com o intuito de lançar online esta marca portuguesa no início de 2020, construir a sua reputação e, simultaneamente, promover a boa qualidade do vestuário feito em Portugal nos mercados internacionais.2019-12-11T17:56:46Z2019-11-19T00:00:00Z2019-11-192019-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/19116TID:202316343engSorokhan, Svitlanainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:47:05Zoai:repositorio.iscte-iul.pt:10071/19116Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:47.925248Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business plan for the creation and launch of (L´Fortana), a fashion brand for women
title Business plan for the creation and launch of (L´Fortana), a fashion brand for women
spellingShingle Business plan for the creation and launch of (L´Fortana), a fashion brand for women
Sorokhan, Svitlana
Business plan
Fashion brand
Online retail
Sustainability
Plano de Negócios
Marca de moda
Comércio online
Sustentabilidade
title_short Business plan for the creation and launch of (L´Fortana), a fashion brand for women
title_full Business plan for the creation and launch of (L´Fortana), a fashion brand for women
title_fullStr Business plan for the creation and launch of (L´Fortana), a fashion brand for women
title_full_unstemmed Business plan for the creation and launch of (L´Fortana), a fashion brand for women
title_sort Business plan for the creation and launch of (L´Fortana), a fashion brand for women
author Sorokhan, Svitlana
author_facet Sorokhan, Svitlana
author_role author
dc.contributor.author.fl_str_mv Sorokhan, Svitlana
dc.subject.por.fl_str_mv Business plan
Fashion brand
Online retail
Sustainability
Plano de Negócios
Marca de moda
Comércio online
Sustentabilidade
topic Business plan
Fashion brand
Online retail
Sustainability
Plano de Negócios
Marca de moda
Comércio online
Sustentabilidade
description Fashion has been influencing our lives for hundreds of years and has become a symbol of status, belonging or opposing something. Every day we make a choice to dress in a certain manner and by doing so, send messages to those who surround us, about who we are, and how do we want others to see us. Every brand in the industry helps us make our choices and while we think we are the ones choosing what to buy or to wear, it is only true to a certain extent. Mostly, we are influenced by the trends set up for us months or even years before the product arrives to the store. This project is a business plan of a new Portugal based fashion brand. The aim of the brand is to combine design, comfort, sustainable materials and ethical work. The literature review for this project includes the data available about the women´s retail clothing market within Europe (EU28, Iceland, Norway, Switzerland and Liechtenstein), and the evolution of online shopping. The information reviewed made it rather clear that sustainable fashion is increasing its influence on the population, especially among younger generations. The business plan was built with the purpose to launch the brand in Portugal in the beginning of the year 2020, build the brand and at the same time promote in international markets the quality clothes made in Portugal.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-11T17:56:46Z
2019-11-19T00:00:00Z
2019-11-19
2019-09
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/19116
TID:202316343
url http://hdl.handle.net/10071/19116
identifier_str_mv TID:202316343
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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