Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image

Detalhes bibliográficos
Autor(a) principal: Dalgiç, Ali
Data de Publicação: 2020
Outros Autores: Birdir, Kemal
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1160
Resumo: This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.
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spelling Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival imageFestival key success factorsfestival imageperception of festival experiencefestival loyaltyeventsThis study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.University of Algarve2020-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1160Revista Encontros Científicos - Tourism & Management Studies; v. 16 n. 1 (2020); 28-38Tourism & Management Studies; Vol. 16 N.º 1 (2020); 28-38Tourism & Management Studies; Vol. 16 No. 1 (2020); 28-38Revista Encontros Científicos - Tourism & Management Studies; Vol. 16 Núm. 1 (2020); 28-382182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1160https://tmstudies.net/index.php/ectms/article/view/1160/pdf_144Copyright (c) 2020 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessDalgiç, AliBirdir, Kemal2024-01-17T15:29:44Zoai:ojs.pkp.sfu.ca:article/1160Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:32.147772Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
title Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
spellingShingle Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
Dalgiç, Ali
Festival key success factors
festival image
perception of festival experience
festival loyalty
events
title_short Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
title_full Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
title_fullStr Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
title_full_unstemmed Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
title_sort Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
author Dalgiç, Ali
author_facet Dalgiç, Ali
Birdir, Kemal
author_role author
author2 Birdir, Kemal
author2_role author
dc.contributor.author.fl_str_mv Dalgiç, Ali
Birdir, Kemal
dc.subject.por.fl_str_mv Festival key success factors
festival image
perception of festival experience
festival loyalty
events
topic Festival key success factors
festival image
perception of festival experience
festival loyalty
events
description This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory and reasoned action theory, was conducted on festival visitors to investigate festival key success factors' effect on festival experience, festival image and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience) and festival loyalty. Study data were gathered from participants joining Orange Blossom Festival. Path analysis and structural equation modelling analysis showed that festival key success factors, festival experience and festival image variables have significant and positive effect on festival loyalty. Moreover, it was revealed that festival experience and festival image play a mediating role on effect of festival key success factors on festival loyalty.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-31
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1160
url https://tmstudies.net/index.php/ectms/article/view/1160
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1160
https://tmstudies.net/index.php/ectms/article/view/1160/pdf_144
dc.rights.driver.fl_str_mv Copyright (c) 2020 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 16 n. 1 (2020); 28-38
Tourism & Management Studies; Vol. 16 N.º 1 (2020); 28-38
Tourism & Management Studies; Vol. 16 No. 1 (2020); 28-38
Revista Encontros Científicos - Tourism & Management Studies; Vol. 16 Núm. 1 (2020); 28-38
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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