Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2020 |
| Outros Autores: | |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003 |
Resumo: | This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory, and reasoned action theory, was conducted with festival visitors to investigate the effects of key success factors on festival experience, festival image, and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience), and festival loyalty. Study data were gathered from participants joining the Orange Blossom Festival in Turkey. Path analysis and structural equation modelling analysis showed that key festival success factors, festival experience, and festival image all significantly increase festival loyalty. Festival experience and festival image both play a mediating role on the effect of key festival success factors on festival loyalty. |
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Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival imageFestival key success factorsfestival imageperception of festival experiencefestival loyaltyeventsThis study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory, and reasoned action theory, was conducted with festival visitors to investigate the effects of key success factors on festival experience, festival image, and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience), and festival loyalty. Study data were gathered from participants joining the Orange Blossom Festival in Turkey. Path analysis and structural equation modelling analysis showed that key festival success factors, festival experience, and festival image all significantly increase festival loyalty. Festival experience and festival image both play a mediating role on the effect of key festival success factors on festival loyalty.Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve2020-03-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003Tourism & Management Studies v.16 n.1 2020reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003Dalgıç,AliBirdir,Kemalinfo:eu-repo/semantics/openAccess2024-02-06T17:29:15Zoai:scielo:S2182-84582020000100003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:33:16.246809Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| spellingShingle |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image Dalgıç,Ali Festival key success factors festival image perception of festival experience festival loyalty events |
| title_short |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_full |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_fullStr |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_full_unstemmed |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| title_sort |
Key success factors on loyalty of festival visitors: the mediating effect of festival experience and festival image |
| author |
Dalgıç,Ali |
| author_facet |
Dalgıç,Ali Birdir,Kemal |
| author_role |
author |
| author2 |
Birdir,Kemal |
| author2_role |
author |
| dc.contributor.author.fl_str_mv |
Dalgıç,Ali Birdir,Kemal |
| dc.subject.por.fl_str_mv |
Festival key success factors festival image perception of festival experience festival loyalty events |
| topic |
Festival key success factors festival image perception of festival experience festival loyalty events |
| description |
This study, based on systems theory, information processing theory, image theory, stimulus-organism-response theory, and reasoned action theory, was conducted with festival visitors to investigate the effects of key success factors on festival experience, festival image, and festival loyalty. In addition, the effect of key success factors on festival loyalty through the mediator role of festival experience and festival image was investigated. This research developed a model by bringing together festival key success factors, festival experience (emotional and cognitive experience), festival image (emotional and cognitive experience), and festival loyalty. Study data were gathered from participants joining the Orange Blossom Festival in Turkey. Path analysis and structural equation modelling analysis showed that key festival success factors, festival experience, and festival image all significantly increase festival loyalty. Festival experience and festival image both play a mediating role on the effect of key festival success factors on festival loyalty. |
| publishDate |
2020 |
| dc.date.none.fl_str_mv |
2020-03-01 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
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http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003 |
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http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003 |
| dc.language.iso.fl_str_mv |
eng |
| language |
eng |
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http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000100003 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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text/html |
| dc.publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
| publisher.none.fl_str_mv |
Escola Superior de Gestão, Hotelaria e Turismo da Universidade do Algarve |
| dc.source.none.fl_str_mv |
Tourism & Management Studies v.16 n.1 2020 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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