SME competitiveness and internationalization field lab internationalization plan for Weshare

Detalhes bibliográficos
Autor(a) principal: Hartmann, Max Phillip
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/145414
Resumo: This work project aims to develop an internationalization strategy for We Share following an IMS process and to identify the most suitable European market. The methodology is twofold: First, relevant literature on the topic of IMS was reviewed. Second, the literature was complemented with findings from interviews ,strategic analysis, as well as a country ranking and cluster analysis. The findings revealed France to be the most attractive market for We Share to expand to with Paris as the first city to operate in. The work, however, contains various limitations and thus, leaves room for a more in-depth analysis.
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spelling SME competitiveness and internationalization field lab internationalization plan for WeshareInternationalizationMarket selectionEntry strategyStrategic analysisAutomotiveCountry rankingIn-depth country analysisCar sharingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to develop an internationalization strategy for We Share following an IMS process and to identify the most suitable European market. The methodology is twofold: First, relevant literature on the topic of IMS was reviewed. Second, the literature was complemented with findings from interviews ,strategic analysis, as well as a country ranking and cluster analysis. The findings revealed France to be the most attractive market for We Share to expand to with Paris as the first city to operate in. The work, however, contains various limitations and thus, leaves room for a more in-depth analysis.Gomes, EmanuelZhou, YuelingRUNHartmann, Max Phillip2022-01-172021-12-172025-12-17T00:00:00Z2022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/145414TID:203083318enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:06:35Zoai:run.unl.pt:10362/145414Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:06:35Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness and internationalization field lab internationalization plan for Weshare
title SME competitiveness and internationalization field lab internationalization plan for Weshare
spellingShingle SME competitiveness and internationalization field lab internationalization plan for Weshare
Hartmann, Max Phillip
Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization field lab internationalization plan for Weshare
title_full SME competitiveness and internationalization field lab internationalization plan for Weshare
title_fullStr SME competitiveness and internationalization field lab internationalization plan for Weshare
title_full_unstemmed SME competitiveness and internationalization field lab internationalization plan for Weshare
title_sort SME competitiveness and internationalization field lab internationalization plan for Weshare
author Hartmann, Max Phillip
author_facet Hartmann, Max Phillip
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Zhou, Yueling
RUN
dc.contributor.author.fl_str_mv Hartmann, Max Phillip
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to develop an internationalization strategy for We Share following an IMS process and to identify the most suitable European market. The methodology is twofold: First, relevant literature on the topic of IMS was reviewed. Second, the literature was complemented with findings from interviews ,strategic analysis, as well as a country ranking and cluster analysis. The findings revealed France to be the most attractive market for We Share to expand to with Paris as the first city to operate in. The work, however, contains various limitations and thus, leaves room for a more in-depth analysis.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-17
2022-01-17T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/145414
TID:203083318
url http://hdl.handle.net/10362/145414
identifier_str_mv TID:203083318
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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