SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR

Detalhes bibliográficos
Autor(a) principal: Brito, Carolina Silva Cacho Borges de
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/144796
Resumo: This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.
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spelling SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LRInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.Gomes, EmanuelDelgado, João PedroRUNBrito, Carolina Silva Cacho Borges de2022-01-182021-12-172025-12-17T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144796TID:203063449enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:24:39Zoai:run.unl.pt:10362/144796Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:51:45.011101Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
spellingShingle SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
Brito, Carolina Silva Cacho Borges de
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_full SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_fullStr SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_full_unstemmed SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
title_sort SME competitiveness and internationalization - internationalization of B5 plus international entry mode selection LR
author Brito, Carolina Silva Cacho Borges de
author_facet Brito, Carolina Silva Cacho Borges de
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Brito, Carolina Silva Cacho Borges de
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project aims to build an internationalization strategy for B5, a tourism firm with multiple services and brands. The strategy for selecting international markets was performed using analytical approaches based on secondary data. The chosen target market was France, with Paris being the city chosen for a wholly-owned subsidiary. Finally, a marketing strategy and financial forecast were used to establish the expansion strategy. According to the financial forecast, the business is predicted to continue growing after 2025. Also, a literature reviewon international entry mode selection was undertaken, as well as an in-depth analysis of France.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-18
2022-01-18T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144796
TID:203063449
url http://hdl.handle.net/10362/144796
identifier_str_mv TID:203063449
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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