Sme competitiveness and internationalization field labinternationalization plan for weshare

Detalhes bibliográficos
Autor(a) principal: Prantl, Lukas
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/153735
Resumo: This section is divided into two parts: firstly, a literature review takes up the subject of International Market Selection for SMEs followed by an in-depth market analysis of the car-sharing market in Switzerland. The ultimate objective of this examination was to select the most attractive target market for internationalizing the German car-sharing corporation WeShare. Although the Swiss country is characterized by appealing demographic and infrastructural indicators, the market entry for free-floating car-sharing schemes is impeded by municipal authorities. Local endeavors, to seek rather domestic mobility partnerships than incentivizing established foreign companies to launch theirservices, limit the current market potential.
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spelling Sme competitiveness and internationalization field labinternationalization plan for weshareInternationalizationMarket selectionEntry strategyStrategic analysisAutomotiveCountry clusteringCountry rankingIn-depth country analysisCar sharingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis section is divided into two parts: firstly, a literature review takes up the subject of International Market Selection for SMEs followed by an in-depth market analysis of the car-sharing market in Switzerland. The ultimate objective of this examination was to select the most attractive target market for internationalizing the German car-sharing corporation WeShare. Although the Swiss country is characterized by appealing demographic and infrastructural indicators, the market entry for free-floating car-sharing schemes is impeded by municipal authorities. Local endeavors, to seek rather domestic mobility partnerships than incentivizing established foreign companies to launch theirservices, limit the current market potential.Gomes, EmanuelZhou, YuelingRUNPrantl, Lukas2022-09-142021-12-172025-12-17T00:00:00Z2022-09-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/153735TID:203231864enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:36:16Zoai:run.unl.pt:10362/153735Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:55:22.953782Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Sme competitiveness and internationalization field labinternationalization plan for weshare
title Sme competitiveness and internationalization field labinternationalization plan for weshare
spellingShingle Sme competitiveness and internationalization field labinternationalization plan for weshare
Prantl, Lukas
Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country clustering
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Sme competitiveness and internationalization field labinternationalization plan for weshare
title_full Sme competitiveness and internationalization field labinternationalization plan for weshare
title_fullStr Sme competitiveness and internationalization field labinternationalization plan for weshare
title_full_unstemmed Sme competitiveness and internationalization field labinternationalization plan for weshare
title_sort Sme competitiveness and internationalization field labinternationalization plan for weshare
author Prantl, Lukas
author_facet Prantl, Lukas
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Zhou, Yueling
RUN
dc.contributor.author.fl_str_mv Prantl, Lukas
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country clustering
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Automotive
Country clustering
Country ranking
In-depth country analysis
Car sharing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This section is divided into two parts: firstly, a literature review takes up the subject of International Market Selection for SMEs followed by an in-depth market analysis of the car-sharing market in Switzerland. The ultimate objective of this examination was to select the most attractive target market for internationalizing the German car-sharing corporation WeShare. Although the Swiss country is characterized by appealing demographic and infrastructural indicators, the market entry for free-floating car-sharing schemes is impeded by municipal authorities. Local endeavors, to seek rather domestic mobility partnerships than incentivizing established foreign companies to launch theirservices, limit the current market potential.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-09-14
2022-09-14T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/153735
TID:203231864
url http://hdl.handle.net/10362/153735
identifier_str_mv TID:203231864
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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