Lusíadas internationalization

Detalhes bibliográficos
Autor(a) principal: Pereira, Paulo
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23459
Resumo: The objective of this Work Project is to present a suggestion for an internationalization opportunity for Lusíadas Saúde, which is a Portuguese private healthcare company. Countries of the European Union were analysed through quantitative methods at both macro and micro levels, and the resulting choices were analysed through other quantitative and qualitative methods in order to arrive at a final suggestion. Information was gathered through interviews with the company, literature research and official organizations. In the end it was concluded that Spain is the most attractive country for Lusíadas’ potential international expansion. Future research might focus on entry modes and/or partner selection.
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spelling Lusíadas internationalizationCountry selectionInternationalizationLusíadas saúdeHealthcareDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe objective of this Work Project is to present a suggestion for an internationalization opportunity for Lusíadas Saúde, which is a Portuguese private healthcare company. Countries of the European Union were analysed through quantitative methods at both macro and micro levels, and the resulting choices were analysed through other quantitative and qualitative methods in order to arrive at a final suggestion. Information was gathered through interviews with the company, literature research and official organizations. In the end it was concluded that Spain is the most attractive country for Lusíadas’ potential international expansion. Future research might focus on entry modes and/or partner selection.Gomes, EmanuelRUNPereira, Paulo2020-01-20T01:30:32Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23459TID:201716038enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:43Zoai:run.unl.pt:10362/23459Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:48.394802Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Lusíadas internationalization
title Lusíadas internationalization
spellingShingle Lusíadas internationalization
Pereira, Paulo
Country selection
Internationalization
Lusíadas saúde
Healthcare
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Lusíadas internationalization
title_full Lusíadas internationalization
title_fullStr Lusíadas internationalization
title_full_unstemmed Lusíadas internationalization
title_sort Lusíadas internationalization
author Pereira, Paulo
author_facet Pereira, Paulo
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Pereira, Paulo
dc.subject.por.fl_str_mv Country selection
Internationalization
Lusíadas saúde
Healthcare
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Country selection
Internationalization
Lusíadas saúde
Healthcare
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The objective of this Work Project is to present a suggestion for an internationalization opportunity for Lusíadas Saúde, which is a Portuguese private healthcare company. Countries of the European Union were analysed through quantitative methods at both macro and micro levels, and the resulting choices were analysed through other quantitative and qualitative methods in order to arrive at a final suggestion. Information was gathered through interviews with the company, literature research and official organizations. In the end it was concluded that Spain is the most attractive country for Lusíadas’ potential international expansion. Future research might focus on entry modes and/or partner selection.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:32Z
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