Internationalization field lab of Ps: an in-depth analysis of Canada

Detalhes bibliográficos
Autor(a) principal: Paul, Patrick Eberhard
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138777
Resumo: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.
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spelling Internationalization field lab of Ps: an in-depth analysis of CanadaInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.Gomes, EmanuelDelgado, João PedroRUNPaul, Patrick Eberhard2022-01-182022-01-182025-01-18T00:00:00Z2022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138777TID:202974812enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:08Zoai:run.unl.pt:10362/138777Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:12.646538Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab of Ps: an in-depth analysis of Canada
title Internationalization field lab of Ps: an in-depth analysis of Canada
spellingShingle Internationalization field lab of Ps: an in-depth analysis of Canada
Paul, Patrick Eberhard
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of Ps: an in-depth analysis of Canada
title_full Internationalization field lab of Ps: an in-depth analysis of Canada
title_fullStr Internationalization field lab of Ps: an in-depth analysis of Canada
title_full_unstemmed Internationalization field lab of Ps: an in-depth analysis of Canada
title_sort Internationalization field lab of Ps: an in-depth analysis of Canada
author Paul, Patrick Eberhard
author_facet Paul, Patrick Eberhard
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Paul, Patrick Eberhard
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to define international market selection and its application. An in-depth analysis of Canada revealed that while it provides highly favorable market conditions in terms of market potential, differentiation, and macro-economic environment, different treatment of foreigners regarding taxation and revenues overcomes the favorable conditions and makes Canada un attractive to expand to.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2025-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138777
TID:202974812
url http://hdl.handle.net/10362/138777
identifier_str_mv TID:202974812
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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