Internationalization field lab of PS: an in-depth analysis of the United States

Detalhes bibliográficos
Autor(a) principal: Casaca, Carolina Dos Santos Da Rocha
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139155
Resumo: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature concerning the international market selection for small and medium enterprises was analyzed. Secondly, an in-depth analysis of the US was conducted and, although it has inequalities, different state laws, and intense competition, the US reveals to be highly attractive mainly due to its large customer base and a high sales potential.
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spelling Internationalization field lab of PS: an in-depth analysis of the United StatesInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature concerning the international market selection for small and medium enterprises was analyzed. Secondly, an in-depth analysis of the US was conducted and, although it has inequalities, different state laws, and intense competition, the US reveals to be highly attractive mainly due to its large customer base and a high sales potential.Gomes, EmanuelDelgado, João PedroRUNCasaca, Carolina Dos Santos Da Rocha2022-06-01T10:20:27Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139155TID:202998754enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:29Zoai:run.unl.pt:10362/139155Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:20.208864Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab of PS: an in-depth analysis of the United States
title Internationalization field lab of PS: an in-depth analysis of the United States
spellingShingle Internationalization field lab of PS: an in-depth analysis of the United States
Casaca, Carolina Dos Santos Da Rocha
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of PS: an in-depth analysis of the United States
title_full Internationalization field lab of PS: an in-depth analysis of the United States
title_fullStr Internationalization field lab of PS: an in-depth analysis of the United States
title_full_unstemmed Internationalization field lab of PS: an in-depth analysis of the United States
title_sort Internationalization field lab of PS: an in-depth analysis of the United States
author Casaca, Carolina Dos Santos Da Rocha
author_facet Casaca, Carolina Dos Santos Da Rocha
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Casaca, Carolina Dos Santos Da Rocha
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along with a financial forecast. Firstly, literature concerning the international market selection for small and medium enterprises was analyzed. Secondly, an in-depth analysis of the US was conducted and, although it has inequalities, different state laws, and intense competition, the US reveals to be highly attractive mainly due to its large customer base and a high sales potential.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-01T10:20:27Z
2022-01-18
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139155
TID:202998754
url http://hdl.handle.net/10362/139155
identifier_str_mv TID:202998754
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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