Internationalization field lab of ps: an in-depth analysis of Norway

Detalhes bibliográficos
Autor(a) principal: Faltermeier, Maximilian
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/156835
Resumo: Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.
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spelling Internationalization field lab of ps: an in-depth analysis of NorwayInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.Gomes, EmanuelDelgado, João PedroRUNFaltermeier, Maximilian2023-08-25T09:32:03Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156835TID:203063422enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:07Zoai:run.unl.pt:10362/156835Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:27.824857Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab of ps: an in-depth analysis of Norway
title Internationalization field lab of ps: an in-depth analysis of Norway
spellingShingle Internationalization field lab of ps: an in-depth analysis of Norway
Faltermeier, Maximilian
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab of ps: an in-depth analysis of Norway
title_full Internationalization field lab of ps: an in-depth analysis of Norway
title_fullStr Internationalization field lab of ps: an in-depth analysis of Norway
title_full_unstemmed Internationalization field lab of ps: an in-depth analysis of Norway
title_sort Internationalization field lab of ps: an in-depth analysis of Norway
author Faltermeier, Maximilian
author_facet Faltermeier, Maximilian
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Faltermeier, Maximilian
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria to be considered when selecting the market entry mode. An in-depth analysis of Norway revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, strict requirements and limited commissions reduce the country’s attractiveness.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-18
2022-01-18
2022-01-18T00:00:00Z
2023-08-25T09:32:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/156835
TID:203063422
url http://hdl.handle.net/10362/156835
identifier_str_mv TID:203063422
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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