The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality

Detalhes bibliográficos
Autor(a) principal: Hetterich, Lisa Christiane
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/100955
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
id RCAP_3ffd98e9fa4286fbef5901bbabb0f398
oai_identifier_str oai:run.unl.pt:10362/100955
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitalityOnline reviewsArtificial Intelligence ServiceTrustSharing EconomyBehavioral IntentionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis paper explores crucial psychological factors of offering artificial intelligence (versus human‐based) personalized services for consumers in hospitality services. This paper draws from the a variety of acceptance and rejection theories to show that AI‐services do not always outperform human‐services. However, Artificial intelligence (AI) is revolutionizing the hospitality industry. Furthermore, human, added and facilitated technologies are increasingly deployed together. However, little is known about customers’ trust to AI in hospitality. The findings of this paper help to better understand the rejection of consumers to human and artificial intelligent services for providers in hospitality. With the comparison of two studies of the sharing platform Airbnb and the hotel provider Booking, the elimination of the collaborative effect for the sharing platform regarding a digital service were shown. New assumptions are made for human based and artificial intelligence services in the tourism industry, which leads to a rejection of a new artificial intelligence service for customer on the platforms Airbnb.Pinto, Diego CostaRUNHetterich, Lisa Christiane2023-05-22T00:30:40Z2020-05-222020-05-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/100955TID:202501175enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:47:17Zoai:run.unl.pt:10362/100955Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:28.183002Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
spellingShingle The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
Hetterich, Lisa Christiane
Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
title_short The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_full The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_fullStr The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_full_unstemmed The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
title_sort The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
author Hetterich, Lisa Christiane
author_facet Hetterich, Lisa Christiane
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Hetterich, Lisa Christiane
dc.subject.por.fl_str_mv Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
topic Online reviews
Artificial Intelligence Service
Trust
Sharing Economy
Behavioral Intention
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-05-22
2020-05-22T00:00:00Z
2023-05-22T00:30:40Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/100955
TID:202501175
url http://hdl.handle.net/10362/100955
identifier_str_mv TID:202501175
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138010581696512

Registros relacionados