The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/100955 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
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The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitalityOnline reviewsArtificial Intelligence ServiceTrustSharing EconomyBehavioral IntentionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis paper explores crucial psychological factors of offering artificial intelligence (versus human‐based) personalized services for consumers in hospitality services. This paper draws from the a variety of acceptance and rejection theories to show that AI‐services do not always outperform human‐services. However, Artificial intelligence (AI) is revolutionizing the hospitality industry. Furthermore, human, added and facilitated technologies are increasingly deployed together. However, little is known about customers’ trust to AI in hospitality. The findings of this paper help to better understand the rejection of consumers to human and artificial intelligent services for providers in hospitality. With the comparison of two studies of the sharing platform Airbnb and the hotel provider Booking, the elimination of the collaborative effect for the sharing platform regarding a digital service were shown. New assumptions are made for human based and artificial intelligence services in the tourism industry, which leads to a rejection of a new artificial intelligence service for customer on the platforms Airbnb.Pinto, Diego CostaRUNHetterich, Lisa Christiane2023-05-22T00:30:40Z2020-05-222020-05-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/100955TID:202501175enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:47:17Zoai:run.unl.pt:10362/100955Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:28.183002Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
title |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
spellingShingle |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality Hetterich, Lisa Christiane Online reviews Artificial Intelligence Service Trust Sharing Economy Behavioral Intention |
title_short |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
title_full |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
title_fullStr |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
title_full_unstemmed |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
title_sort |
The role of the psychological factor trust for the rejection of AI services vs. human based services in hospitality |
author |
Hetterich, Lisa Christiane |
author_facet |
Hetterich, Lisa Christiane |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinto, Diego Costa RUN |
dc.contributor.author.fl_str_mv |
Hetterich, Lisa Christiane |
dc.subject.por.fl_str_mv |
Online reviews Artificial Intelligence Service Trust Sharing Economy Behavioral Intention |
topic |
Online reviews Artificial Intelligence Service Trust Sharing Economy Behavioral Intention |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-05-22 2020-05-22T00:00:00Z 2023-05-22T00:30:40Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/100955 TID:202501175 |
url |
http://hdl.handle.net/10362/100955 |
identifier_str_mv |
TID:202501175 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138010581696512 |