The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention

Detalhes bibliográficos
Autor(a) principal: Saúde, Sandra
Data de Publicação: 2020
Outros Autores: Rodrigues, Ana Isabel
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.36367/ntqr.4.2020.362-376
Resumo: This paper intends to characterize the advantages of the development of an exploratory methodological approach of the mixed type based on the study of the effect that the participation in the music festival (MEO) Sudoeste, carried out in 2017, had/has in the image(s) formed over the Alentejo Litoral/Sudoeste region and in the respective intention(s) to revisit. The research allowed: 1) to identify the destination image (ID) profiles built by festivalgoers post-festival; 2) assess the opinion on the effect induced by participation in the festival on their ID and 3) typify the intentions of revisiting and of recommending visits to the region. The combined collection and analysis of data of a quantitative and qualitative nature made it possible to enrich the identification and characterization of ID profiles developed by festivalgoers. If the data of a quantitative nature situates the type profiles and the expressiveness of the respective dimensions, it is the data of a qualitative nature that allows to apprehend its true amplitude and significance. The results show that, through the combined collection and interpretation of quantitative and qualitative data, the mixed research method is the one that ensures greater potential and richness in triangulation and interpretation of the data, being the most suitable for multidimensional study objects.
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spelling The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intentionAs mais valias da abordagem metodológica mista: O caso do estudo do efeito da participação no Festival Sudoeste na construção da(s) imagem(ns) sobre o destino Alentejo Litoral e na intenção de revisitaMixed Methods Approach; Qualitative Analysis Techniques; Quantitative Analysis Techniques; Destination Image; (MEO) Sudoeste Festival.Método Misto de Pesquisa; Técnicas de Análise Qualitativa; Técnicas de Análise Quantitativa; Imagem de Destino; Festival (MEO)Sudoeste.This paper intends to characterize the advantages of the development of an exploratory methodological approach of the mixed type based on the study of the effect that the participation in the music festival (MEO) Sudoeste, carried out in 2017, had/has in the image(s) formed over the Alentejo Litoral/Sudoeste region and in the respective intention(s) to revisit. The research allowed: 1) to identify the destination image (ID) profiles built by festivalgoers post-festival; 2) assess the opinion on the effect induced by participation in the festival on their ID and 3) typify the intentions of revisiting and of recommending visits to the region. The combined collection and analysis of data of a quantitative and qualitative nature made it possible to enrich the identification and characterization of ID profiles developed by festivalgoers. If the data of a quantitative nature situates the type profiles and the expressiveness of the respective dimensions, it is the data of a qualitative nature that allows to apprehend its true amplitude and significance. The results show that, through the combined collection and interpretation of quantitative and qualitative data, the mixed research method is the one that ensures greater potential and richness in triangulation and interpretation of the data, being the most suitable for multidimensional study objects.Esta comunicação pretende caracterizar as mais valias do desenvolvimento de uma abordagem metodológica exploratória do tipo misto tendo por base o estudo do efeito que a participação no festival de música (MEO)Sudoeste, realizado em 2017, que teve/tem na(s) imagem(ns) construídas sobre a região Alentejo Litoral/Sudoeste e na(s) respetiva(s) intenção(ões) de revisita. A investigação permitiu: 1) identificar os perfis de imagem de destino (ID) construídos pelos festivaleiros pós festival; 2) aferir a opinião sobre o efeito induzido pela participação no festival sobre essa(s) ID e 3) tipificar as intenções de revisita e de recomendação de visita à região. A recolha e a análise combinada de dados de natureza quantitativa e qualitativa permitiu enriquecer a identificação e a caracterização dos perfis de imagem tidos pelos festivaleiros. Se os dados de natureza quantitativa situam os perfis tipo e a expressividade das respetivas dimensões, são os dados de natureza qualitativa que permitem apreender a sua verdadeira amplitude e significância. Os resultados evidenciam que por via da colheita e interpretação combinada de dados quantitativos e dados qualitativos, o método misto de pesquisa é o que assegura maior potencial e riqueza na triangulação e interpretação dos dados, sendo o mais adequado para objetos de estudo multidimensionais.Ludomedia2020-07-03info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.36367/ntqr.4.2020.362-376https://doi.org/10.36367/ntqr.4.2020.362-376New Trends in Qualitative Research; Vol. 4 (2020): Qualitative Research in Social Sciences: advances and challenges; 362-376New Trends in Qualitative Research; Vol. 4 (2020): Investigación cualitativa en ciencias sociales: avances y desafíos; 362-376New Trends in Qualitative Research; Vol. 4 (2020): Investigação Qualitativa em Ciências Sociais: avanços e desafios; 362-3762184-777010.36367/ntqr.4.2020reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://publi.ludomedia.org/index.php/ntqr/article/view/54https://publi.ludomedia.org/index.php/ntqr/article/view/54/47Saúde, SandraRodrigues, Ana Isabelinfo:eu-repo/semantics/openAccess2023-08-13T09:12:05Zoai:ojs.publi.ludomedia.org:article/54Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:47:55.011649Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
As mais valias da abordagem metodológica mista: O caso do estudo do efeito da participação no Festival Sudoeste na construção da(s) imagem(ns) sobre o destino Alentejo Litoral e na intenção de revisita
title The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
spellingShingle The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
Saúde, Sandra
Mixed Methods Approach; Qualitative Analysis Techniques; Quantitative Analysis Techniques; Destination Image; (MEO) Sudoeste Festival.
Método Misto de Pesquisa; Técnicas de Análise Qualitativa; Técnicas de Análise Quantitativa; Imagem de Destino; Festival (MEO)Sudoeste.
title_short The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
title_full The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
title_fullStr The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
title_full_unstemmed The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
title_sort The advantages of the mixed methods approach: The case study of the participation effect in the Sudoeste Festival in the formation of the destination image(s) about Alentejo Litoral and in the revisiting intention
author Saúde, Sandra
author_facet Saúde, Sandra
Rodrigues, Ana Isabel
author_role author
author2 Rodrigues, Ana Isabel
author2_role author
dc.contributor.author.fl_str_mv Saúde, Sandra
Rodrigues, Ana Isabel
dc.subject.por.fl_str_mv Mixed Methods Approach; Qualitative Analysis Techniques; Quantitative Analysis Techniques; Destination Image; (MEO) Sudoeste Festival.
Método Misto de Pesquisa; Técnicas de Análise Qualitativa; Técnicas de Análise Quantitativa; Imagem de Destino; Festival (MEO)Sudoeste.
topic Mixed Methods Approach; Qualitative Analysis Techniques; Quantitative Analysis Techniques; Destination Image; (MEO) Sudoeste Festival.
Método Misto de Pesquisa; Técnicas de Análise Qualitativa; Técnicas de Análise Quantitativa; Imagem de Destino; Festival (MEO)Sudoeste.
description This paper intends to characterize the advantages of the development of an exploratory methodological approach of the mixed type based on the study of the effect that the participation in the music festival (MEO) Sudoeste, carried out in 2017, had/has in the image(s) formed over the Alentejo Litoral/Sudoeste region and in the respective intention(s) to revisit. The research allowed: 1) to identify the destination image (ID) profiles built by festivalgoers post-festival; 2) assess the opinion on the effect induced by participation in the festival on their ID and 3) typify the intentions of revisiting and of recommending visits to the region. The combined collection and analysis of data of a quantitative and qualitative nature made it possible to enrich the identification and characterization of ID profiles developed by festivalgoers. If the data of a quantitative nature situates the type profiles and the expressiveness of the respective dimensions, it is the data of a qualitative nature that allows to apprehend its true amplitude and significance. The results show that, through the combined collection and interpretation of quantitative and qualitative data, the mixed research method is the one that ensures greater potential and richness in triangulation and interpretation of the data, being the most suitable for multidimensional study objects.
publishDate 2020
dc.date.none.fl_str_mv 2020-07-03
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://doi.org/10.36367/ntqr.4.2020.362-376
https://doi.org/10.36367/ntqr.4.2020.362-376
url https://doi.org/10.36367/ntqr.4.2020.362-376
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://publi.ludomedia.org/index.php/ntqr/article/view/54
https://publi.ludomedia.org/index.php/ntqr/article/view/54/47
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Ludomedia
publisher.none.fl_str_mv Ludomedia
dc.source.none.fl_str_mv New Trends in Qualitative Research; Vol. 4 (2020): Qualitative Research in Social Sciences: advances and challenges; 362-376
New Trends in Qualitative Research; Vol. 4 (2020): Investigación cualitativa en ciencias sociales: avances y desafíos; 362-376
New Trends in Qualitative Research; Vol. 4 (2020): Investigação Qualitativa em Ciências Sociais: avanços e desafios; 362-376
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10.36367/ntqr.4.2020
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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