Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism

Detalhes bibliográficos
Autor(a) principal: Martins, Mariana
Data de Publicação: 2021
Outros Autores: Costa, Carlos
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/38630
Resumo: The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
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spelling Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourismRobotsTourismTechnology acceptance modelArticial intelligenceThe tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.DEGEIT - Universidade de Aveiro2023-07-13T10:54:29Z2021-09-19T00:00:00Z2021-09-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/38630eng10.34624/rtd.v36i2.26004Martins, MarianaCosta, Carlosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:15:22Zoai:ria.ua.pt:10773/38630Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:09:00.252288Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
spellingShingle Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
Martins, Mariana
Robots
Tourism
Technology acceptance model
Articial intelligence
title_short Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_full Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_fullStr Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_full_unstemmed Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_sort Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
author Martins, Mariana
author_facet Martins, Mariana
Costa, Carlos
author_role author
author2 Costa, Carlos
author2_role author
dc.contributor.author.fl_str_mv Martins, Mariana
Costa, Carlos
dc.subject.por.fl_str_mv Robots
Tourism
Technology acceptance model
Articial intelligence
topic Robots
Tourism
Technology acceptance model
Articial intelligence
description The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-19T00:00:00Z
2021-09-19
2023-07-13T10:54:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10773/38630
url http://hdl.handle.net/10773/38630
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.34624/rtd.v36i2.26004
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
publisher.none.fl_str_mv DEGEIT - Universidade de Aveiro
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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