Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism

Detalhes bibliográficos
Autor(a) principal: Martins, Mariana Santos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10773/32597
Resumo: The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and artificial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can affect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
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spelling Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourismRobotsTourismTechnology acceptance modelArtificial intelligenceThe tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and artificial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can affect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.O setor do turismo em Portugal tem vindo a crescer exponencialmente nos últimos anos, tornando-se cada vez mais competitivo. Por outro lado, o uso de máquinas, robots e inteligência artificial nesta que é uma indústria construída por e para pessoas, tem também vindo a aumentar e a diversificar-se. O objetivo desta investigação centra-se no estudo das variáveis que podem afetar a aceitação dos robots por parte do público português. É aplicado o Modelo de Aceitação Tecnológica para perceber a influência de um conjunto de variáveis sociodemográficas, de comportamento em viagem, de motivação e de atitude face à tecnologia em geral na facilidade de utilização percebida e utilidade percebida do uso de robots em turismo. Os resultados obtidos permitem concluir que o caso português se assemelha ao de outros países ocidentais, tendo o género, idade, grupo de viagem, motivação e atitude face à tecnologia um impacto significativo nas variáveis dependentes.2021-11-15T09:29:08Z2021-02-15T00:00:00Z2021-02-15info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10773/32597engMartins, Mariana Santosinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:02:44Zoai:ria.ua.pt:10773/32597Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:04:11.401500Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
spellingShingle Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
Martins, Mariana Santos
Robots
Tourism
Technology acceptance model
Artificial intelligence
title_short Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_full Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_fullStr Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_full_unstemmed Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
title_sort Are the Portuguese ready for the future of tourism? A technology acceptance model application for the use of robots in tourism
author Martins, Mariana Santos
author_facet Martins, Mariana Santos
author_role author
dc.contributor.author.fl_str_mv Martins, Mariana Santos
dc.subject.por.fl_str_mv Robots
Tourism
Technology acceptance model
Artificial intelligence
topic Robots
Tourism
Technology acceptance model
Artificial intelligence
description The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and artificial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can affect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-15T09:29:08Z
2021-02-15T00:00:00Z
2021-02-15
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
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url http://hdl.handle.net/10773/32597
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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