Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism

Detalhes bibliográficos
Autor(a) principal: Martins, Mariana
Data de Publicação: 2021
Outros Autores: Costa, Carlos
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.34624/rtd.v36i2.26004
Resumo: The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
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spelling Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourismThe tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2021-09-19T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v36i2.26004oai:proa.ua.pt:article/26004Journal of Tourism & Development; Vol 36 No 2 (2021); 39-54Revista Turismo & Desenvolvimento; vol. 36 n.º 2 (2021); 39-542182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/26004https://doi.org/10.34624/rtd.v36i2.26004https://proa.ua.pt/index.php/rtd/article/view/26004/18735Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimentoinfo:eu-repo/semantics/openAccessMartins, MarianaCosta, Carlos2022-09-26T10:57:41Zoai:proa.ua.pt:article/26004Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:18.524071Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
title Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
spellingShingle Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
Martins, Mariana
title_short Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
title_full Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
title_fullStr Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
title_full_unstemmed Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
title_sort Are the Portuguese ready for the future of tourism? A Technology Acceptance Model application for the use of robots in tourism
author Martins, Mariana
author_facet Martins, Mariana
Costa, Carlos
author_role author
author2 Costa, Carlos
author2_role author
dc.contributor.author.fl_str_mv Martins, Mariana
Costa, Carlos
description The tourism sector has been growing exponentially in Portugal over the last few years, becoming increasingly competitive. On the other hand, the use of machines, robots and articial intelligence in this industry that is built by and for people, has also been increasing and diversifying. The objective of this investigation focuses on the study of variables that can aect the acceptance of robots by the Portuguese public. The Technology Acceptance Model (TAM) is applied to understand the influence of a set of sociodemographic variables, travel behavior, motivation, and attitude towards technology in general in the perceived ease of use and perceived usefulness of using robots in tourism. The results obtained demonstrate that the Portuguese case is similar to that of other Western countries, with gender, age, travel group, motivation and attitude towards technology having a significant impact on the dependent variables.
publishDate 2021
dc.date.none.fl_str_mv 2021-09-19T00:00:00Z
dc.type.driver.fl_str_mv journal article
journal article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.34624/rtd.v36i2.26004
oai:proa.ua.pt:article/26004
url https://doi.org/10.34624/rtd.v36i2.26004
identifier_str_mv oai:proa.ua.pt:article/26004
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://proa.ua.pt/index.php/rtd/article/view/26004
https://doi.org/10.34624/rtd.v36i2.26004
https://proa.ua.pt/index.php/rtd/article/view/26004/18735
dc.rights.driver.fl_str_mv Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimento
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos de Autor (c) 2021 Revista Turismo & Desenvolvimento
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
publisher.none.fl_str_mv Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
dc.source.none.fl_str_mv Journal of Tourism & Development; Vol 36 No 2 (2021); 39-54
Revista Turismo & Desenvolvimento; vol. 36 n.º 2 (2021); 39-54
2182-1453
1645-9261
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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