Challenges for Marketing Research in the Concept of Sustainable Development

Detalhes bibliográficos
Autor(a) principal: Sousa, Bruno
Data de Publicação: 2021
Outros Autores: Lubowiecki-Vikuk, Adrian, Rodrigues, Maria Antónia, Remondes, Jorge
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11110/2164
Resumo: Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective.
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spelling Challenges for Marketing Research in the Concept of Sustainable DevelopmentSustainable DevelopmentMarketingSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective.International Journal of Marketing, Communication and New Media2021-07-01T13:37:58Z2021-07-01T13:37:58Z2021-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2164oai:ciencipca.ipca.pt:11110/2164engSousa, B.; Lubowiecki-Vikuk, A.; Rodrigues, M. A. & Remondes, J. (2021). Challenges for Marketing Research in the Concept of Sustainable Development, International Journal of Marketing, Communication and New Media. Special Issue on Sustainable Marketing, June 2021, 1-5http://hdl.handle.net/11110/2164Sousa, BrunoLubowiecki-Vikuk, AdrianRodrigues, Maria AntóniaRemondes, Jorgeinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:53:28Zoai:ciencipca.ipca.pt:11110/2164Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:02:25.402401Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Challenges for Marketing Research in the Concept of Sustainable Development
title Challenges for Marketing Research in the Concept of Sustainable Development
spellingShingle Challenges for Marketing Research in the Concept of Sustainable Development
Sousa, Bruno
Sustainable Development
Marketing
title_short Challenges for Marketing Research in the Concept of Sustainable Development
title_full Challenges for Marketing Research in the Concept of Sustainable Development
title_fullStr Challenges for Marketing Research in the Concept of Sustainable Development
title_full_unstemmed Challenges for Marketing Research in the Concept of Sustainable Development
title_sort Challenges for Marketing Research in the Concept of Sustainable Development
author Sousa, Bruno
author_facet Sousa, Bruno
Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
author_role author
author2 Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
author2_role author
author
author
dc.contributor.author.fl_str_mv Sousa, Bruno
Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
dc.subject.por.fl_str_mv Sustainable Development
Marketing
topic Sustainable Development
Marketing
description Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-01T13:37:58Z
2021-07-01T13:37:58Z
2021-06-30T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11110/2164
oai:ciencipca.ipca.pt:11110/2164
url http://hdl.handle.net/11110/2164
identifier_str_mv oai:ciencipca.ipca.pt:11110/2164
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Sousa, B.; Lubowiecki-Vikuk, A.; Rodrigues, M. A. & Remondes, J. (2021). Challenges for Marketing Research in the Concept of Sustainable Development, International Journal of Marketing, Communication and New Media. Special Issue on Sustainable Marketing, June 2021, 1-5
http://hdl.handle.net/11110/2164
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv International Journal of Marketing, Communication and New Media
publisher.none.fl_str_mv International Journal of Marketing, Communication and New Media
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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