Challenges for Marketing Research in the Concept of Sustainable Development
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/2164 |
Resumo: | Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective. |
id |
RCAP_49b3534740e01d7688b3a53cd2142e30 |
---|---|
oai_identifier_str |
oai:ciencipca.ipca.pt:11110/2164 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Challenges for Marketing Research in the Concept of Sustainable DevelopmentSustainable DevelopmentMarketingSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective.International Journal of Marketing, Communication and New Media2021-07-01T13:37:58Z2021-07-01T13:37:58Z2021-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2164oai:ciencipca.ipca.pt:11110/2164engSousa, B.; Lubowiecki-Vikuk, A.; Rodrigues, M. A. & Remondes, J. (2021). Challenges for Marketing Research in the Concept of Sustainable Development, International Journal of Marketing, Communication and New Media. Special Issue on Sustainable Marketing, June 2021, 1-5http://hdl.handle.net/11110/2164Sousa, BrunoLubowiecki-Vikuk, AdrianRodrigues, Maria AntóniaRemondes, Jorgeinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:53:28Zoai:ciencipca.ipca.pt:11110/2164Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:02:25.402401Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Challenges for Marketing Research in the Concept of Sustainable Development |
title |
Challenges for Marketing Research in the Concept of Sustainable Development |
spellingShingle |
Challenges for Marketing Research in the Concept of Sustainable Development Sousa, Bruno Sustainable Development Marketing |
title_short |
Challenges for Marketing Research in the Concept of Sustainable Development |
title_full |
Challenges for Marketing Research in the Concept of Sustainable Development |
title_fullStr |
Challenges for Marketing Research in the Concept of Sustainable Development |
title_full_unstemmed |
Challenges for Marketing Research in the Concept of Sustainable Development |
title_sort |
Challenges for Marketing Research in the Concept of Sustainable Development |
author |
Sousa, Bruno |
author_facet |
Sousa, Bruno Lubowiecki-Vikuk, Adrian Rodrigues, Maria Antónia Remondes, Jorge |
author_role |
author |
author2 |
Lubowiecki-Vikuk, Adrian Rodrigues, Maria Antónia Remondes, Jorge |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Sousa, Bruno Lubowiecki-Vikuk, Adrian Rodrigues, Maria Antónia Remondes, Jorge |
dc.subject.por.fl_str_mv |
Sustainable Development Marketing |
topic |
Sustainable Development Marketing |
description |
Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-01T13:37:58Z 2021-07-01T13:37:58Z 2021-06-30T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/2164 oai:ciencipca.ipca.pt:11110/2164 |
url |
http://hdl.handle.net/11110/2164 |
identifier_str_mv |
oai:ciencipca.ipca.pt:11110/2164 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Sousa, B.; Lubowiecki-Vikuk, A.; Rodrigues, M. A. & Remondes, J. (2021). Challenges for Marketing Research in the Concept of Sustainable Development, International Journal of Marketing, Communication and New Media. Special Issue on Sustainable Marketing, June 2021, 1-5 http://hdl.handle.net/11110/2164 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
International Journal of Marketing, Communication and New Media |
publisher.none.fl_str_mv |
International Journal of Marketing, Communication and New Media |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799129894223872000 |