Challenges for Marketing Research in the Concept of Sustainable Development

Detalhes bibliográficos
Autor(a) principal: Sousa, Bruno
Data de Publicação: 2021
Outros Autores: Lubowiecki-Vikuk, Adrian, Rodrigues, Maria Antónia, Remondes, Jorge
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578
Resumo: Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective (Roseta et al., 2020)...
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spelling Challenges for Marketing Research in the Concept of Sustainable DevelopmentSustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective (Roseta et al., 2020)...ISVOUGA - Instituto Superior de Entre Douro e Vouga2021-06-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578oai:u3isjournal.isvouga.pt:article/578International Journal of Marketing, Communication and New Media; No 9 (2021): Special Number SM2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578/267Copyright (c) 2021 Bruno Sousa, Adrian Lubowiecki-Vikuk, Maria Antónia Rodrigues, Jorge Remondes de Sousahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSousa, BrunoLubowiecki-Vikuk, AdrianRodrigues, Maria AntóniaRemondes, Jorge2022-09-22T10:30:25Zoai:u3isjournal.isvouga.pt:article/578Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:16.294723Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Challenges for Marketing Research in the Concept of Sustainable Development
title Challenges for Marketing Research in the Concept of Sustainable Development
spellingShingle Challenges for Marketing Research in the Concept of Sustainable Development
Sousa, Bruno
title_short Challenges for Marketing Research in the Concept of Sustainable Development
title_full Challenges for Marketing Research in the Concept of Sustainable Development
title_fullStr Challenges for Marketing Research in the Concept of Sustainable Development
title_full_unstemmed Challenges for Marketing Research in the Concept of Sustainable Development
title_sort Challenges for Marketing Research in the Concept of Sustainable Development
author Sousa, Bruno
author_facet Sousa, Bruno
Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
author_role author
author2 Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
author2_role author
author
author
dc.contributor.author.fl_str_mv Sousa, Bruno
Lubowiecki-Vikuk, Adrian
Rodrigues, Maria Antónia
Remondes, Jorge
description Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population. This concern leads to greater environmental awareness (Ngo et al., 2018), which ends up influencing the purchase, that is, they verify whether a product is ecological and compatible with sustainability (Pinto da Silva et al., 2019). For instance, regarding the environment, it promotes incentives for the preservation of nature, education on environmental ethics, and the defense for the preservation with development within the environmental perspective (Roseta et al., 2020)...
publishDate 2021
dc.date.none.fl_str_mv 2021-06-30T00:00:00Z
dc.type.driver.fl_str_mv journal article
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oai:u3isjournal.isvouga.pt:article/578
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/578/267
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dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; No 9 (2021): Special Number SM
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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