Categorizing Behavioral and Formed Concepts in Sports Marketing Research

Detalhes bibliográficos
Autor(a) principal: Müller, Tobias
Data de Publicação: 2024
Outros Autores: Schuberth, Florian, Henseler, Jörg
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163286
Resumo: Müller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188
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spelling Categorizing Behavioral and Formed Concepts in Sports Marketing ResearchFormed conceptBehavioral conceptEmergent variableComposite modelMeasurementLatent variableBusiness and International ManagementFinanceMarketingMüller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188Purpose Sports marketing and sponsorship research is located at the intersection of behavioral and design research, which means that it analyzes the current world and shapes a future world. This dual focus poses challenges for formulating and testing theories of sports marketing. Design/methodology/approach This article develops criteria for categorizing theoretical concepts as either behavioral or formed as different ways of expressing ideas of sports marketing research. It emphasizes the need for clear concept categorization for proper operationalization and applies these criteria to selected theoretical concepts of sports marketing and sponsorship research. Findings The study defines three criteria to categorize theoretical concepts, namely (1) the guiding idea of research, (2) the role of observed variables, and (3) the relationship among observed variables. Applying these criteria to concepts of sports marketing research manifests the relevance of categorizing theoretical concepts as either behavioral or formed to operationalize concepts correctly. Originality/value This study is the first in sports marketing to clearly categorize theoretical concepts as either behavioral or formed, and to formulate guidelines on how to differentiate behavioral concepts from formed concepts.Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNMüller, TobiasSchuberth, FlorianHenseler, Jörg2024-02-08T23:18:18Z2024-02-062024-02-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article20application/pdfhttp://hdl.handle.net/10362/163286eng1464-6668PURE: 77679567https://doi.org/10.1108/IJSMS-10-2022-0188info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:46:26Zoai:run.unl.pt:10362/163286Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:20.590103Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Categorizing Behavioral and Formed Concepts in Sports Marketing Research
title Categorizing Behavioral and Formed Concepts in Sports Marketing Research
spellingShingle Categorizing Behavioral and Formed Concepts in Sports Marketing Research
Müller, Tobias
Formed concept
Behavioral concept
Emergent variable
Composite model
Measurement
Latent variable
Business and International Management
Finance
Marketing
title_short Categorizing Behavioral and Formed Concepts in Sports Marketing Research
title_full Categorizing Behavioral and Formed Concepts in Sports Marketing Research
title_fullStr Categorizing Behavioral and Formed Concepts in Sports Marketing Research
title_full_unstemmed Categorizing Behavioral and Formed Concepts in Sports Marketing Research
title_sort Categorizing Behavioral and Formed Concepts in Sports Marketing Research
author Müller, Tobias
author_facet Müller, Tobias
Schuberth, Florian
Henseler, Jörg
author_role author
author2 Schuberth, Florian
Henseler, Jörg
author2_role author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Müller, Tobias
Schuberth, Florian
Henseler, Jörg
dc.subject.por.fl_str_mv Formed concept
Behavioral concept
Emergent variable
Composite model
Measurement
Latent variable
Business and International Management
Finance
Marketing
topic Formed concept
Behavioral concept
Emergent variable
Composite model
Measurement
Latent variable
Business and International Management
Finance
Marketing
description Müller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188
publishDate 2024
dc.date.none.fl_str_mv 2024-02-08T23:18:18Z
2024-02-06
2024-02-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163286
url http://hdl.handle.net/10362/163286
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1464-6668
PURE: 77679567
https://doi.org/10.1108/IJSMS-10-2022-0188
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 20
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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