Categorizing Behavioral and Formed Concepts in Sports Marketing Research
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/163286 |
Resumo: | Müller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188 |
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Categorizing Behavioral and Formed Concepts in Sports Marketing ResearchFormed conceptBehavioral conceptEmergent variableComposite modelMeasurementLatent variableBusiness and International ManagementFinanceMarketingMüller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188Purpose Sports marketing and sponsorship research is located at the intersection of behavioral and design research, which means that it analyzes the current world and shapes a future world. This dual focus poses challenges for formulating and testing theories of sports marketing. Design/methodology/approach This article develops criteria for categorizing theoretical concepts as either behavioral or formed as different ways of expressing ideas of sports marketing research. It emphasizes the need for clear concept categorization for proper operationalization and applies these criteria to selected theoretical concepts of sports marketing and sponsorship research. Findings The study defines three criteria to categorize theoretical concepts, namely (1) the guiding idea of research, (2) the role of observed variables, and (3) the relationship among observed variables. Applying these criteria to concepts of sports marketing research manifests the relevance of categorizing theoretical concepts as either behavioral or formed to operationalize concepts correctly. Originality/value This study is the first in sports marketing to clearly categorize theoretical concepts as either behavioral or formed, and to formulate guidelines on how to differentiate behavioral concepts from formed concepts.Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNMüller, TobiasSchuberth, FlorianHenseler, Jörg2024-02-08T23:18:18Z2024-02-062024-02-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article20application/pdfhttp://hdl.handle.net/10362/163286eng1464-6668PURE: 77679567https://doi.org/10.1108/IJSMS-10-2022-0188info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:46:26Zoai:run.unl.pt:10362/163286Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:20.590103Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
title |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
spellingShingle |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research Müller, Tobias Formed concept Behavioral concept Emergent variable Composite model Measurement Latent variable Business and International Management Finance Marketing |
title_short |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
title_full |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
title_fullStr |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
title_full_unstemmed |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
title_sort |
Categorizing Behavioral and Formed Concepts in Sports Marketing Research |
author |
Müller, Tobias |
author_facet |
Müller, Tobias Schuberth, Florian Henseler, Jörg |
author_role |
author |
author2 |
Schuberth, Florian Henseler, Jörg |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
Information Management Research Center (MagIC) - NOVA Information Management School RUN |
dc.contributor.author.fl_str_mv |
Müller, Tobias Schuberth, Florian Henseler, Jörg |
dc.subject.por.fl_str_mv |
Formed concept Behavioral concept Emergent variable Composite model Measurement Latent variable Business and International Management Finance Marketing |
topic |
Formed concept Behavioral concept Emergent variable Composite model Measurement Latent variable Business and International Management Finance Marketing |
description |
Müller, T., Schuberth, F., & Henseler, J. (2024). Categorizing Behavioral and Formed Concepts in Sports Marketing Research. International Journal Of Sports Marketing & Sponsorship. Advance online publication. https://doi.org/10.1108/IJSMS-10-2022-0188 |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-08T23:18:18Z 2024-02-06 2024-02-06T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/163286 |
url |
http://hdl.handle.net/10362/163286 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1464-6668 PURE: 77679567 https://doi.org/10.1108/IJSMS-10-2022-0188 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
20 application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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