Corporate social responsibility and turnover intention at the hospitality industry: A strategy for employee retention by fostering stronger commitment and job satisfaction

• Autor(a) principal: Antunes, Aucilene Assunção
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/30317
• topic: Responsabilidade social das empresas -- Corporate social responsibility; Affective commitment; Satisfação no trabalho -- Job satisfaction; Turnover intention; Participation in CSR; Hospitalidade - -- Hospitality; Comprometimento afetivo; Intenção de saída; Participação em RSO

In an effort to increase retention rates, retain talent, and ensure the quality of service provided by employees, it is of the utmost importance for hotels and the hospitality industry in general to be able to prevent employees from leaving. This study aims to investigate the impact of hotel employees’ perception of corporate social responsibility (CSR) on their turnover intention, as well as if this relationship is mediated by affective commitment and job satisfaction. Moreover, the employees’ experience of participation in CSR practices was explored as a possible moderator with the objective of understanding its impact on the relationships being explored. Two theories often used to explain the relationship between employees and organizations, namely, Social Identity Theory and Social Exchange Theory, were used to theoretically frame the research model and explain the relationship between employees’ perception of CSR and turnover intention. Data from a sample of 205 participants who work at hotels in Portugal were gathered through online questionnaires in order to analyse these associations. Results demonstrated the importance of employees’ perception of CSR practices to foster employees’ affective commitment and job satisfaction, as well as to reducing employee turnover intention, which reaffirms the importance of CSR in the performance and competitive advantage of hotels and the hospitality industry as a whole, or as a strategy to retaining employees. However, the importance of employee participation in CSR practices was not verified.