Sense and sensibility: consumers and technological brand experience
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/1044 |
Resumo: | In the brand management field, studies on brand experiences that consider cognitive and behavioural dimensions have sought to examine consumers’ relationships with brands. The current research analysed consumer brand experiences to determine whether technological brand consumption is different from non-technological brand consumption. Quantitative analysis of the data was conducted using confirmatory factor analysis and analysis of variance. Four dimensions of brand experiences were tested: sensorial, affective, behavioural and intellectual. The 10 selected brands included technological and non-technological ones. The study population was 230 university business students attending a Brazilian university. The results indicate that consumers perceive a difference between their experiences with technological and non-technological brands. Distinctions are primarily based on brands’ performance in terms of sensorial, emotional and intellectual dimensions. The latter cover cognitive capacity, creativity and problem-solving performance, which are stronger in experiences with technological brands. |
id |
RCAP_4bfc373a12c7242c6c7cc4affa1b37a4 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/1044 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Sense and sensibility: consumers and technological brand experienceBrand experienceTechnological brandsConsumer BehaviorIn the brand management field, studies on brand experiences that consider cognitive and behavioural dimensions have sought to examine consumers’ relationships with brands. The current research analysed consumer brand experiences to determine whether technological brand consumption is different from non-technological brand consumption. Quantitative analysis of the data was conducted using confirmatory factor analysis and analysis of variance. Four dimensions of brand experiences were tested: sensorial, affective, behavioural and intellectual. The 10 selected brands included technological and non-technological ones. The study population was 230 university business students attending a Brazilian university. The results indicate that consumers perceive a difference between their experiences with technological and non-technological brands. Distinctions are primarily based on brands’ performance in terms of sensorial, emotional and intellectual dimensions. The latter cover cognitive capacity, creativity and problem-solving performance, which are stronger in experiences with technological brands.University of Algarve2018-10-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1044Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 4 (2018); 67-71Tourism & Management Studies; Vol. 14 N.º 4 (2018); 67-71Tourism & Management Studies; Vol. 14 No. 4 (2018); 67-71Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 4 (2018); 67-712182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1044https://tmstudies.net/index.php/ectms/article/view/1044/pdf_115Copyright (c) 2019 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessNobre, Liana Holanda NepomucenoMacêdo, Álvaro Fabiano Pereira deBrito, Simone Gurgel deSiqueira Filho, Valdemar2024-01-17T15:29:29Zoai:ojs.pkp.sfu.ca:article/1044Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:28.303899Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Sense and sensibility: consumers and technological brand experience |
title |
Sense and sensibility: consumers and technological brand experience |
spellingShingle |
Sense and sensibility: consumers and technological brand experience Nobre, Liana Holanda Nepomuceno Brand experience Technological brands Consumer Behavior |
title_short |
Sense and sensibility: consumers and technological brand experience |
title_full |
Sense and sensibility: consumers and technological brand experience |
title_fullStr |
Sense and sensibility: consumers and technological brand experience |
title_full_unstemmed |
Sense and sensibility: consumers and technological brand experience |
title_sort |
Sense and sensibility: consumers and technological brand experience |
author |
Nobre, Liana Holanda Nepomuceno |
author_facet |
Nobre, Liana Holanda Nepomuceno Macêdo, Álvaro Fabiano Pereira de Brito, Simone Gurgel de Siqueira Filho, Valdemar |
author_role |
author |
author2 |
Macêdo, Álvaro Fabiano Pereira de Brito, Simone Gurgel de Siqueira Filho, Valdemar |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Nobre, Liana Holanda Nepomuceno Macêdo, Álvaro Fabiano Pereira de Brito, Simone Gurgel de Siqueira Filho, Valdemar |
dc.subject.por.fl_str_mv |
Brand experience Technological brands Consumer Behavior |
topic |
Brand experience Technological brands Consumer Behavior |
description |
In the brand management field, studies on brand experiences that consider cognitive and behavioural dimensions have sought to examine consumers’ relationships with brands. The current research analysed consumer brand experiences to determine whether technological brand consumption is different from non-technological brand consumption. Quantitative analysis of the data was conducted using confirmatory factor analysis and analysis of variance. Four dimensions of brand experiences were tested: sensorial, affective, behavioural and intellectual. The 10 selected brands included technological and non-technological ones. The study population was 230 university business students attending a Brazilian university. The results indicate that consumers perceive a difference between their experiences with technological and non-technological brands. Distinctions are primarily based on brands’ performance in terms of sensorial, emotional and intellectual dimensions. The latter cover cognitive capacity, creativity and problem-solving performance, which are stronger in experiences with technological brands. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-10-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1044 |
url |
https://tmstudies.net/index.php/ectms/article/view/1044 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/1044 https://tmstudies.net/index.php/ectms/article/view/1044/pdf_115 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 14 n. 4 (2018); 67-71 Tourism & Management Studies; Vol. 14 N.º 4 (2018); 67-71 Tourism & Management Studies; Vol. 14 No. 4 (2018); 67-71 Revista Encontros Científicos - Tourism & Management Studies; Vol. 14 Núm. 4 (2018); 67-71 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799136449354792960 |