The contribution of 360 deals to the recorded music industry

• Autor(a) principal: Palmeiro, Pedro Henrique Mendes
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/9780
• topic: 360 Deals; Recorded music industry; Revenue streams; Contratos 360; Indústria discográfica; Fontes de receita

The present dissertation reflects on the contribution of 360 deals to the recorded music industry. This contractual form has been arising in order to easily recoup the investments provided by record labels to the artist and to explore other new revenue streams. The framework of the study is supported by the current state of the industry and an overview of the previous research concerning the recorded music market. Record labels have been struggling for the past years with the decrease of recorded music sales. The digital era has allowed a massification on music consumption, as the Internet has provided easier access to music, whether through new legal platforms but also through illegal downloading. A qualitative approach was carried out in order to comprehend the new concepts and challenges faced by the recorded companies. Six personal interviews with music executives were conducted, according to a structured guide elaborated, based on the literature review. Combining this data, some previous propositions were made in order to explain the current state of the industry and how 360 deals are being implemented in the industry, namely in Portugal, and its benefits and implications. This thesis shows exploratory directions, such as: the 360 deals are playing an important role on monetizing the investments from record labels, as the industry does not have to rely exclusively in recorded music sales anymore, participating active or passively on other income sources provided by this contractual form and, at the same time, diminishing the risk attached to the investment made.