Internal marketing: the influence of internal communication on organizational happiness
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/22951 |
Resumo: | The aim of this study is to demystify the potential link amidst Internal Marketing components (Organizational Happiness and Happiness on the Job) with Internal Communication, and how they contribute to prevent employee burnout and turnover. A study was performed through the administration of two surveys to a limited universe of the working population; these surveys had been previously authenticated, considering the authors researched and the variables each one presented. The surveys’ intent was to analyze to what extent the studied universe was pleased with the effectiveness of their organization’s internal communication strategies, and to what degree one felt happy within the organization and with the job performed. For the matter, a model is provided in order to reflect internal customers’ needs and preferences. Furthermore, it is assessed the applicability of the model within any organization. It is concluded that effective internal communication is directly linked with employee engagement, therefore linked with internal customers’ organizational happiness. |
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Internal marketing: the influence of internal communication on organizational happinessMarketing internoFelicidade nas organizaçõesFelicidade no trabalhoComunicação internaEnvolvimento dos funcionáriosProjeto de mestradoThe aim of this study is to demystify the potential link amidst Internal Marketing components (Organizational Happiness and Happiness on the Job) with Internal Communication, and how they contribute to prevent employee burnout and turnover. A study was performed through the administration of two surveys to a limited universe of the working population; these surveys had been previously authenticated, considering the authors researched and the variables each one presented. The surveys’ intent was to analyze to what extent the studied universe was pleased with the effectiveness of their organization’s internal communication strategies, and to what degree one felt happy within the organization and with the job performed. For the matter, a model is provided in order to reflect internal customers’ needs and preferences. Furthermore, it is assessed the applicability of the model within any organization. It is concluded that effective internal communication is directly linked with employee engagement, therefore linked with internal customers’ organizational happiness.Dutschke, GeorgRepositório ComumFerrão, Ana Filipa Lito Salgueiro2018-05-23T10:28:25Z2018-05-01T00:00:00Z2018-05-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/22951201919443enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T14:39:22Zoai:comum.rcaap.pt:10400.26/22951Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:13:18.484181Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internal marketing: the influence of internal communication on organizational happiness |
title |
Internal marketing: the influence of internal communication on organizational happiness |
spellingShingle |
Internal marketing: the influence of internal communication on organizational happiness Ferrão, Ana Filipa Lito Salgueiro Marketing interno Felicidade nas organizações Felicidade no trabalho Comunicação interna Envolvimento dos funcionários Projeto de mestrado |
title_short |
Internal marketing: the influence of internal communication on organizational happiness |
title_full |
Internal marketing: the influence of internal communication on organizational happiness |
title_fullStr |
Internal marketing: the influence of internal communication on organizational happiness |
title_full_unstemmed |
Internal marketing: the influence of internal communication on organizational happiness |
title_sort |
Internal marketing: the influence of internal communication on organizational happiness |
author |
Ferrão, Ana Filipa Lito Salgueiro |
author_facet |
Ferrão, Ana Filipa Lito Salgueiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dutschke, Georg Repositório Comum |
dc.contributor.author.fl_str_mv |
Ferrão, Ana Filipa Lito Salgueiro |
dc.subject.por.fl_str_mv |
Marketing interno Felicidade nas organizações Felicidade no trabalho Comunicação interna Envolvimento dos funcionários Projeto de mestrado |
topic |
Marketing interno Felicidade nas organizações Felicidade no trabalho Comunicação interna Envolvimento dos funcionários Projeto de mestrado |
description |
The aim of this study is to demystify the potential link amidst Internal Marketing components (Organizational Happiness and Happiness on the Job) with Internal Communication, and how they contribute to prevent employee burnout and turnover. A study was performed through the administration of two surveys to a limited universe of the working population; these surveys had been previously authenticated, considering the authors researched and the variables each one presented. The surveys’ intent was to analyze to what extent the studied universe was pleased with the effectiveness of their organization’s internal communication strategies, and to what degree one felt happy within the organization and with the job performed. For the matter, a model is provided in order to reflect internal customers’ needs and preferences. Furthermore, it is assessed the applicability of the model within any organization. It is concluded that effective internal communication is directly linked with employee engagement, therefore linked with internal customers’ organizational happiness. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-05-23T10:28:25Z 2018-05-01T00:00:00Z 2018-05-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/22951 201919443 |
url |
http://hdl.handle.net/10400.26/22951 |
identifier_str_mv |
201919443 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130000587227136 |