Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul

Detalhes bibliográficos
Autor(a) principal: Dotto, Dalva Maria Righi
Data de Publicação: 2008
Outros Autores: da Silva, Airton Garcia
Tipo de documento: Artigo
Idioma: por
Título da fonte: Redes (Santa Cruz do Sul. Online)
DOI: 10.17058/redes.v12i3.423
Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/423
Resumo: Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees.
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spelling Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do SulMarketing interno - Um estudo da relação com o cliente interno, através da identificação de programas de benefícios disponibilizados aos funcionários nas empresas do Vale do Rio Pardo – Rio Grande do Sulmarketing internoendomarketingrelação entre empresa e funcionários.Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees.Utilizado para a criação de valor, satisfação e fortalecimento da cultura organizacional o marketing voltado para dentro da empresa facilita as relações entre a empresa e os funcionários com reflexos positivos no cliente externo. Considerado pré-requisito do marketing externo, ações de endomarketing auxiliam no desenvolvimento e na manutenção de um compromisso dos funcionários com a empresa em que atuam gerando uma sinergia e um ambiente favorável e produtivo. Este estudo apresenta a pesquisa realizada nas empresas do Vale do Rio Pardo - Rio Grande do Sul que verificou a relação entre essas empresas e o cliente interno através da identificação de programas de benefícios disponibilizados por estas aos seus funcionários.Edunisc - Universidade de Santa Cruz do Sul2008-08-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/42310.17058/redes.v12i3.423Redes ; Vol. 12 No. 3 (2007); 36-57Redes; Vol. 12 Núm. 3 (2007); 36-57Redes; Vol. 12 No. 3 (2007); 36-57Redes; v. 12 n. 3 (2007); 36-571982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/423/263Dotto, Dalva Maria Righida Silva, Airton Garciainfo:eu-repo/semantics/openAccess2019-10-03T17:52:33Zoai:ojs.online.unisc.br:article/423Revistahttp://online.unisc.br/seer/index.php/redesPUBhttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br||revistaredes@unisc.br||1982-67451414-7106opendoar:2019-10-03T17:52:33Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Marketing interno - Um estudo da relação com o cliente interno, através da identificação de programas de benefícios disponibilizados aos funcionários nas empresas do Vale do Rio Pardo – Rio Grande do Sul
title Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
spellingShingle Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Dotto, Dalva Maria Righi
marketing interno
endomarketing
relação entre empresa e funcionários.
Dotto, Dalva Maria Righi
marketing interno
endomarketing
relação entre empresa e funcionários.
title_short Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
title_full Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
title_fullStr Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
title_full_unstemmed Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
title_sort Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
author Dotto, Dalva Maria Righi
author_facet Dotto, Dalva Maria Righi
Dotto, Dalva Maria Righi
da Silva, Airton Garcia
da Silva, Airton Garcia
author_role author
author2 da Silva, Airton Garcia
author2_role author
dc.contributor.author.fl_str_mv Dotto, Dalva Maria Righi
da Silva, Airton Garcia
dc.subject.por.fl_str_mv marketing interno
endomarketing
relação entre empresa e funcionários.
topic marketing interno
endomarketing
relação entre empresa e funcionários.
description Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees.
publishDate 2008
dc.date.none.fl_str_mv 2008-08-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/423
10.17058/redes.v12i3.423
url https://online.unisc.br/seer/index.php/redes/article/view/423
identifier_str_mv 10.17058/redes.v12i3.423
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/423/263
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
dc.source.none.fl_str_mv Redes ; Vol. 12 No. 3 (2007); 36-57
Redes; Vol. 12 Núm. 3 (2007); 36-57
Redes; Vol. 12 No. 3 (2007); 36-57
Redes; v. 12 n. 3 (2007); 36-57
1982-6745
reponame:Redes (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
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instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Redes (Santa Cruz do Sul. Online)
collection Redes (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv redes_unisc_maff@terra.com.br||etges@unisc.br||revistaredes@unisc.br||
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dc.identifier.doi.none.fl_str_mv 10.17058/redes.v12i3.423