Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul
Autor(a) principal: | |
---|---|
Data de Publicação: | 2008 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Redes (Santa Cruz do Sul. Online) |
DOI: | 10.17058/redes.v12i3.423 |
Texto Completo: | https://online.unisc.br/seer/index.php/redes/article/view/423 |
Resumo: | Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees. |
id |
UNISC-6_d0fb15af063ba1ced2998341ce4653bb |
---|---|
oai_identifier_str |
oai:ojs.online.unisc.br:article/423 |
network_acronym_str |
UNISC-6 |
network_name_str |
Redes (Santa Cruz do Sul. Online) |
spelling |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do SulMarketing interno - Um estudo da relação com o cliente interno, através da identificação de programas de benefícios disponibilizados aos funcionários nas empresas do Vale do Rio Pardo – Rio Grande do Sulmarketing internoendomarketingrelação entre empresa e funcionários.Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees.Utilizado para a criação de valor, satisfação e fortalecimento da cultura organizacional o marketing voltado para dentro da empresa facilita as relações entre a empresa e os funcionários com reflexos positivos no cliente externo. Considerado pré-requisito do marketing externo, ações de endomarketing auxiliam no desenvolvimento e na manutenção de um compromisso dos funcionários com a empresa em que atuam gerando uma sinergia e um ambiente favorável e produtivo. Este estudo apresenta a pesquisa realizada nas empresas do Vale do Rio Pardo - Rio Grande do Sul que verificou a relação entre essas empresas e o cliente interno através da identificação de programas de benefícios disponibilizados por estas aos seus funcionários.Edunisc - Universidade de Santa Cruz do Sul2008-08-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/42310.17058/redes.v12i3.423Redes ; Vol. 12 No. 3 (2007); 36-57Redes; Vol. 12 Núm. 3 (2007); 36-57Redes; Vol. 12 No. 3 (2007); 36-57Redes; v. 12 n. 3 (2007); 36-571982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/423/263Dotto, Dalva Maria Righida Silva, Airton Garciainfo:eu-repo/semantics/openAccess2019-10-03T17:52:33Zoai:ojs.online.unisc.br:article/423Revistahttp://online.unisc.br/seer/index.php/redesPUBhttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br||revistaredes@unisc.br||1982-67451414-7106opendoar:2019-10-03T17:52:33Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul Marketing interno - Um estudo da relação com o cliente interno, através da identificação de programas de benefícios disponibilizados aos funcionários nas empresas do Vale do Rio Pardo – Rio Grande do Sul |
title |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
spellingShingle |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul Dotto, Dalva Maria Righi marketing interno endomarketing relação entre empresa e funcionários. Dotto, Dalva Maria Righi marketing interno endomarketing relação entre empresa e funcionários. |
title_short |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
title_full |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
title_fullStr |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
title_full_unstemmed |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
title_sort |
Internal marketing – A study of the relationship with the internal client, through the identification of benefit programs available to workers in enterprises of the Rio Pardo Valley – Rio Grande do Sul |
author |
Dotto, Dalva Maria Righi |
author_facet |
Dotto, Dalva Maria Righi Dotto, Dalva Maria Righi da Silva, Airton Garcia da Silva, Airton Garcia |
author_role |
author |
author2 |
da Silva, Airton Garcia |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Dotto, Dalva Maria Righi da Silva, Airton Garcia |
dc.subject.por.fl_str_mv |
marketing interno endomarketing relação entre empresa e funcionários. |
topic |
marketing interno endomarketing relação entre empresa e funcionários. |
description |
Used for the creation of value, satisfaction and invigoration of the organizational culture the marketing turned inside the company facilitates the relationships between the company and its collaborators with positive reflexes in the external customer. Considered prerequisite of the external marketing, the endomarketing actions aid in the development and maintenance of a commitment of the collaborators with the company in that you/they act generating a synergy and a favorable and productive atmosphere. This study presents the research accomplished in the companies of the Vale do Rio Pardo - Rio Grande do Sul that verified the relationship between these companies and the internal customer through the identification of programs of benefits made available to their employees. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-08-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/423 10.17058/redes.v12i3.423 |
url |
https://online.unisc.br/seer/index.php/redes/article/view/423 |
identifier_str_mv |
10.17058/redes.v12i3.423 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/423/263 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
dc.source.none.fl_str_mv |
Redes ; Vol. 12 No. 3 (2007); 36-57 Redes; Vol. 12 Núm. 3 (2007); 36-57 Redes; Vol. 12 No. 3 (2007); 36-57 Redes; v. 12 n. 3 (2007); 36-57 1982-6745 reponame:Redes (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Redes (Santa Cruz do Sul. Online) |
collection |
Redes (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
redes_unisc_maff@terra.com.br||etges@unisc.br||revistaredes@unisc.br|| |
_version_ |
1822181752373772288 |
dc.identifier.doi.none.fl_str_mv |
10.17058/redes.v12i3.423 |