O MARKETING PESSOAL E O PROCESSO DE RECRUTAMENTO E SELEÇÃO: ATRIBUTOS DE CONTRATAÇÃO E PARTICULARIDADES NA INDÚSTRIA DO TURISMO

• Autor(a) principal: Rodrigues, Benilda Queirós
• Data de Publicação: 2018
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/11110/1530
• topic: Gestão do turismo; capital humano; contratação turística; marketing pessoal

Abstract Purpose – The integration of recent college graduates in labour market has proved to be a current problem. In this context, it is intend to investigate the relevance of the use of personal marketing concepts by job seekers, trying to confirm if their use causes impact on human resources professionalization, identifying and evaluating core competencies upon recruitment, focusing on tourism area specificities. Methodology – To achieve the purposes, was created a questionnaire with 57 items, applied to 127 recent college graduates, 37 from the tourism area and 90 from other areas, which allows checking on a scale from 1 to 5 the importance of different skills and induced impacts. Findings – Data collection confirms the importance of different skills and their impact on human resources professionalization. The dimension, personal and interpersonal skills is considered the most relevant throughout recruitment and selection process, highlighting the item having a sense of responsibility. Tourism graduates value more all dimensions except the academic graduate and professional experience that gets the same importance for both groups, standing out extracurricular activities as dimension that obtains the greatest difference between groups. Research limitations/implications – The sample proportion doesn`t allow the generalization of results, proposing for future the application of questionnaire to a sample that allows it. The scarce literature review about subject, is proposing a future closer look at the issue, in all its aspects. Practical implications – To help professionals, job seekers, to benefit from the job in question. Originality/value – It contributes to personal marketing and tourism management literature, by presenting evidence of the importance of personal marketing in human resources professionalization, focusing on the specificities of recruitment and selection in tourism.