Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?

Detalhes bibliográficos
Autor(a) principal: Dyachenko, Yulia
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152102
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?RestaurantOnline delivery serviceDark kitchenWillingness to payDeliveryPortugalDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMThis study aims to understand if the dark kitchen concept (a fully equipped place with all needed in a kitchen but without dining space for customers) can compete with an ordinary restaurant in Portugal. As Portugal is among the top 10 European countries that spend more on Eating out while the term dark kitchen still needs to be discovered, these two facts may be an obstacle to developing the new concept in Portugal. To verify this, an online experiment conducted to compare consumers’ attitudes and opinions on dark kitchens versus restaurants. One of the main conclusions that can be drawn from this study is that there is a need to broadcast information to customers and tell them what a dark kitchen is, as the group more aware of the dark kitchen was more loyal to the service.Szabó-Douat, TeodóraRUNDyachenko, Yulia2023-04-24T16:32:37Z2023-04-102023-04-10T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152102TID:203268628enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:28Zoai:run.unl.pt:10362/152102Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:47.994407Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
title Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
spellingShingle Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
Dyachenko, Yulia
Restaurant
Online delivery service
Dark kitchen
Willingness to pay
Delivery
Portugal
title_short Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
title_full Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
title_fullStr Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
title_full_unstemmed Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
title_sort Can the concept of dark kitchen compete with an ordinary restaurant in Portugal?
author Dyachenko, Yulia
author_facet Dyachenko, Yulia
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Dyachenko, Yulia
dc.subject.por.fl_str_mv Restaurant
Online delivery service
Dark kitchen
Willingness to pay
Delivery
Portugal
topic Restaurant
Online delivery service
Dark kitchen
Willingness to pay
Delivery
Portugal
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2023
dc.date.none.fl_str_mv 2023-04-24T16:32:37Z
2023-04-10
2023-04-10T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152102
TID:203268628
url http://hdl.handle.net/10362/152102
identifier_str_mv TID:203268628
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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