Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123601 |
Resumo: | Hair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented. |
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Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behaviorProcter & gambleHair removalGeneration ZBrand managementBrand positioningDomínio/Área Científica::Ciências Sociais::Economia e GestãoHair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented.Kemna, LenaCasquinho, ConstançaRUNViolante, Ana Bárbara Rodrigues2024-01-04T01:30:39Z2021-01-192021-01-042021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123601TID:202739643enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:56Zoai:run.unl.pt:10362/123601Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:06.332417Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
title |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
spellingShingle |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior Violante, Ana Bárbara Rodrigues Procter & gamble Hair removal Generation Z Brand management Brand positioning Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
title_full |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
title_fullStr |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
title_full_unstemmed |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
title_sort |
Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior |
author |
Violante, Ana Bárbara Rodrigues |
author_facet |
Violante, Ana Bárbara Rodrigues |
author_role |
author |
dc.contributor.none.fl_str_mv |
Kemna, Lena Casquinho, Constança RUN |
dc.contributor.author.fl_str_mv |
Violante, Ana Bárbara Rodrigues |
dc.subject.por.fl_str_mv |
Procter & gamble Hair removal Generation Z Brand management Brand positioning Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Procter & gamble Hair removal Generation Z Brand management Brand positioning Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Hair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-19 2021-01-04 2021-01-19T00:00:00Z 2024-01-04T01:30:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123601 TID:202739643 |
url |
http://hdl.handle.net/10362/123601 |
identifier_str_mv |
TID:202739643 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138056994816000 |