Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior

Detalhes bibliográficos
Autor(a) principal: Violante, Ana Bárbara Rodrigues
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123601
Resumo: Hair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented.
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spelling Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behaviorProcter & gambleHair removalGeneration ZBrand managementBrand positioningDomínio/Área Científica::Ciências Sociais::Economia e GestãoHair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented.Kemna, LenaCasquinho, ConstançaRUNViolante, Ana Bárbara Rodrigues2024-01-04T01:30:39Z2021-01-192021-01-042021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123601TID:202739643enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:56Zoai:run.unl.pt:10362/123601Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:06.332417Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
title Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
spellingShingle Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
Violante, Ana Bárbara Rodrigues
Procter & gamble
Hair removal
Generation Z
Brand management
Brand positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
title_full Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
title_fullStr Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
title_full_unstemmed Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
title_sort Zero fuzz given - launching P&G´s hair removal brand sunny in Portugal - a research on generation z´s consumer behavior
author Violante, Ana Bárbara Rodrigues
author_facet Violante, Ana Bárbara Rodrigues
author_role author
dc.contributor.none.fl_str_mv Kemna, Lena
Casquinho, Constança
RUN
dc.contributor.author.fl_str_mv Violante, Ana Bárbara Rodrigues
dc.subject.por.fl_str_mv Procter & gamble
Hair removal
Generation Z
Brand management
Brand positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Procter & gamble
Hair removal
Generation Z
Brand management
Brand positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Hair removal is a deeply studied to pichowever consumers’ behaviors are continuously changing and vary across countries, cultures, age, and gender. This Work Project is done in close collaboration with Procter & Gamble Portugal. The two main objectives are to analyze Generation Z’s behaviors within the Hair Removal category, in Portugal, and to understand if it is worth to launch the brand Sunny locally. These goals are accessed through several research techniques and a deep evaluation of the market and its consumers. With the gathered insights, a recommendation on how to adapt Sunny’s launch to the Portuguese market is presented.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01-04
2021-01-19T00:00:00Z
2024-01-04T01:30:39Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123601
TID:202739643
url http://hdl.handle.net/10362/123601
identifier_str_mv TID:202739643
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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