Internationalization of Papo D’anjo to Mexico

Detalhes bibliográficos
Autor(a) principal: Matos, Francisco Domingos Duque de
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/10094
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Internationalization of Papo D’anjo to MexicoA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsPapo d’Anjo wanted to expand its international operations to new markets and so this was the purpose of my work in the field of SME competitiveness: Internationalization strategy. With my analysis I reached the Mexican market as the best market for Papo d’Anjo to expand its operations, for example due to its attractiveness in sales of luxury goods, as it is within the top ten markets in the world. After that I pointed that the company should start with a corner in El Palacio de Hierro and then expand its operations, in channels, where Papo d’Anjo is used to perform its activity. Finally I think that my analysis is constructed in order to help this Portuguese young company to build a strong brand in the Mexican market and have success in its internationalization.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNMatos, Francisco Domingos Duque de2013-07-11T14:27:15Z2011-062011-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10094enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:35Zoai:run.unl.pt:10362/10094Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:13.854656Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization of Papo D’anjo to Mexico
title Internationalization of Papo D’anjo to Mexico
spellingShingle Internationalization of Papo D’anjo to Mexico
Matos, Francisco Domingos Duque de
title_short Internationalization of Papo D’anjo to Mexico
title_full Internationalization of Papo D’anjo to Mexico
title_fullStr Internationalization of Papo D’anjo to Mexico
title_full_unstemmed Internationalization of Papo D’anjo to Mexico
title_sort Internationalization of Papo D’anjo to Mexico
author Matos, Francisco Domingos Duque de
author_facet Matos, Francisco Domingos Duque de
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Matos, Francisco Domingos Duque de
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2011
dc.date.none.fl_str_mv 2011-06
2011-06-01T00:00:00Z
2013-07-11T14:27:15Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/10094
url http://hdl.handle.net/10362/10094
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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