O plano de relações públicas digitais para a empresa Giolaser

• Autor(a) principal: Pinto, Ana Isabel Araújo
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/22065
• topic: Comunicação estratégica; Relações públicas; Digital; Redes sociais; GiOlaser; Estética; Strategic communication; Public relations; Digital; Social networks; Aesthetics; Gestão

Nowadays, public relations assume an increasingly important role in the life of organizations, as well as the need to develop a communication plan to improve the organization's positioning in the market in which it operates and improve the relationship with its public institutions. This project aims to develop a digital public relations plan, containing a set of strategies and tactics for digital communication, having as scenario the opening of GiOlaser's first space in Portugal. The ideas, suggestions and activities developed in this project have as main goal the planning of a digital public relations strategy for the GiOlaser company. To achieve the pre-established goals, a diagnostic analysis of the company was developed, a set of digital communication tactics and techniques was defined and these were monitored and evaluated. Thus, for the company to be able to analyze the uniqueness of the Portuguese market and the possible opening of a store, presenting a differentiating service, a digital communication plan was developed, the theoretical framework, methodology, internal and external analysis, data analysis and an action plan and proposals were made.