Um projeto de relações públicas para a comunicação de Lasciva Lua

• Autor(a) principal: Dias, Gilvana de Matos
• Data de Publicação: 2019
• Idioma: por
• Título da fonte: Manancial - Repositório Digital da UFSM
• dARK ID: ark:/26339/001300000q4kk
• Texto Completo: http://repositorio.ufsm.br/handle/1/24186
• topic: Comunicação organizacional; Relações públicas digitais; Planejamento estratégico; Organizational communication; Digital public relations; Strategic planning; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The subject of the following study is STRATEGIC PLANNING IN PUBLIC RELATIONS. The theme’s delimitation is how to create a communication plan with limited resources for Lasciva Lua female sexuality educational project. The objective is to develop a communication plan for Lasciva Lua, with limited resources. The specific objectives of this study are as follows: reflect over the concepts of strategic organizational communication applied to the small business reality; conduct a organizational communication’s diagnostic in order to understand the main needs and limitations of the organization considering the market changes in the online education market segment; suggest a strategic communication planning; indicate low cost actions and strategies that are easy to implement. For this purpose, we will use, as a methodology, and exploratory and documental research and in-depth interviews with the project manager. Finally, this study aims to reflect on the Public Relations practises and concepts applied to the small business reality.