Equilibrium, Competitive Strategy and Innovation: A Descriptive Case Study

• Autor(a) principal: Walter, Cícero Eduardo
• Data de Publicação: 2015
• Outros Autores: Leite, Rafael, Craveiro, Liliana
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.7559/gestaoedesenvolvimento.2015.271

A highly simplistic way of explaining the operation of organizations in the market is to say that those offer products and/or services according to the market needs in a profitably way. But from a strategic point of view, provide just what the market needs, even if it is better than competing organizations at any given time, it can be a sustainable competitive advantage? After analysis of the automotive industry and Nokia's case, it was clear that balance with market forces offering what the market needs in a profitably way, often leads organizations to a bed state in which the same strategies that in the past have worked, continue to be chosen as the main tool of action against the dynamics and uncertainty of their environment, in the hope that what worked in the past will continue to be so in the present and in the future. It is not enough to provide just what the market needs, even if it is better than the competing organizations at a given time. The key to competitive advantage lies in continuous innovation coupled with discontinuous innovation.