What makes a fashion blogger on Instagram?: The Romanian case study

Detalhes bibliográficos
Autor(a) principal: Lungeanu,Monica Ioana
Data de Publicação: 2018
Outros Autores: Parisi,Lorenza
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003
Resumo: Fashion bloggers on Instagram can be considered as opinion leaders and trendsetters, ‘authentic’ content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers’ accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, ‘authentic’ content that fosters intimacy with their followers.
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spelling What makes a fashion blogger on Instagram?: The Romanian case studyauthenticityfashion bloggerfashion partnershipinfluencerInstagramRomanian fashion sphereFashion bloggers on Instagram can be considered as opinion leaders and trendsetters, ‘authentic’ content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers’ accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, ‘authentic’ content that fosters intimacy with their followers.OberCom2018-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003Observatorio (OBS*) v.12 n.spe1 2018reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003Lungeanu,Monica IoanaParisi,Lorenzainfo:eu-repo/semantics/openAccess2024-02-06T17:22:24Zoai:scielo:S1646-59542018000500003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:29:04.162448Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What makes a fashion blogger on Instagram?: The Romanian case study
title What makes a fashion blogger on Instagram?: The Romanian case study
spellingShingle What makes a fashion blogger on Instagram?: The Romanian case study
Lungeanu,Monica Ioana
authenticity
fashion blogger
fashion partnership
influencer
Instagram
Romanian fashion sphere
title_short What makes a fashion blogger on Instagram?: The Romanian case study
title_full What makes a fashion blogger on Instagram?: The Romanian case study
title_fullStr What makes a fashion blogger on Instagram?: The Romanian case study
title_full_unstemmed What makes a fashion blogger on Instagram?: The Romanian case study
title_sort What makes a fashion blogger on Instagram?: The Romanian case study
author Lungeanu,Monica Ioana
author_facet Lungeanu,Monica Ioana
Parisi,Lorenza
author_role author
author2 Parisi,Lorenza
author2_role author
dc.contributor.author.fl_str_mv Lungeanu,Monica Ioana
Parisi,Lorenza
dc.subject.por.fl_str_mv authenticity
fashion blogger
fashion partnership
influencer
Instagram
Romanian fashion sphere
topic authenticity
fashion blogger
fashion partnership
influencer
Instagram
Romanian fashion sphere
description Fashion bloggers on Instagram can be considered as opinion leaders and trendsetters, ‘authentic’ content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers’ accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, ‘authentic’ content that fosters intimacy with their followers.
publishDate 2018
dc.date.none.fl_str_mv 2018-09-01
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dc.language.iso.fl_str_mv eng
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dc.publisher.none.fl_str_mv OberCom
publisher.none.fl_str_mv OberCom
dc.source.none.fl_str_mv Observatorio (OBS*) v.12 n.spe1 2018
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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