What makes a fashion blogger on Instagram?: The Romanian case study
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003 |
Resumo: | Fashion bloggers on Instagram can be considered as opinion leaders and trendsetters, authentic content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, authentic content that fosters intimacy with their followers. |
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What makes a fashion blogger on Instagram?: The Romanian case studyauthenticityfashion bloggerfashion partnershipinfluencerInstagramRomanian fashion sphereFashion bloggers on Instagram can be considered as opinion leaders and trendsetters, authentic content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, authentic content that fosters intimacy with their followers.OberCom2018-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articletext/htmlhttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003Observatorio (OBS*) v.12 n.spe1 2018reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003Lungeanu,Monica IoanaParisi,Lorenzainfo:eu-repo/semantics/openAccess2024-02-06T17:22:24Zoai:scielo:S1646-59542018000500003Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:29:04.162448Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
What makes a fashion blogger on Instagram?: The Romanian case study |
title |
What makes a fashion blogger on Instagram?: The Romanian case study |
spellingShingle |
What makes a fashion blogger on Instagram?: The Romanian case study Lungeanu,Monica Ioana authenticity fashion blogger fashion partnership influencer Romanian fashion sphere |
title_short |
What makes a fashion blogger on Instagram?: The Romanian case study |
title_full |
What makes a fashion blogger on Instagram?: The Romanian case study |
title_fullStr |
What makes a fashion blogger on Instagram?: The Romanian case study |
title_full_unstemmed |
What makes a fashion blogger on Instagram?: The Romanian case study |
title_sort |
What makes a fashion blogger on Instagram?: The Romanian case study |
author |
Lungeanu,Monica Ioana |
author_facet |
Lungeanu,Monica Ioana Parisi,Lorenza |
author_role |
author |
author2 |
Parisi,Lorenza |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Lungeanu,Monica Ioana Parisi,Lorenza |
dc.subject.por.fl_str_mv |
authenticity fashion blogger fashion partnership influencer Romanian fashion sphere |
topic |
authenticity fashion blogger fashion partnership influencer Romanian fashion sphere |
description |
Fashion bloggers on Instagram can be considered as opinion leaders and trendsetters, authentic content creators and collaborative personas. The article focuses on the Romanian fashion sphere case study to explore the ways in which fashion bloggers build their online personas. We conducted a content analysis of seven of the top Romanian fashion bloggers accounts (by number of followers) focusing on their activity on posts and Stories over a period of two months (March-April 2017). The results present a classification of main posting categories for Instagram Feed posts, as well as trends and recurrences across Romanian fashion bloggers. The analysis reveals an intense collaboration and establishment of fashion partnerships through a continuous process of tagging one another, as well as attention to creating genuine, authentic content that fosters intimacy with their followers. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-09-01 |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003 |
url |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542018000500003 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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text/html |
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OberCom |
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OberCom |
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Observatorio (OBS*) v.12 n.spe1 2018 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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