Emojis as heuristic cues

Detalhes bibliográficos
Autor(a) principal: Shuqair, Saleh
Data de Publicação: 2024
Outros Autores: Pinto, Diego Costa, Herter, Márcia Maurer, Mattila, Anna S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163908
Resumo: Shuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. S. (2024). Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2310 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project—UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS
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spelling Emojis as heuristic cuesThe multifaceted role of emojis in online service interactionsemojiselaboration likelihood modelsocial presenceservice outcomeSocial PsychologyApplied PsychologySDG 8 - Decent Work and Economic GrowthShuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. S. (2024). Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2310 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project—UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMSRecent technological advances have allowed businesses to adopt emojis when interacting with consumers. To gain in-depth theoretical and managerial insight into this trend, five pre-registered studies (1 field observation and four controlled experiments) indicate that emojis in digital communication work as heuristic cues that might have a differential effect depending on elaboration likelihood and outcome valence. Drawing on the Heuristic Information Processing and elaboration likelihood model, this research reveals that emojis can systematically influence consumers' elaboration. Findings indicate that low elaboration in positive encounters results in a positive heuristic cue boost (emojis improve customer evaluation). In turn, high elaboration on negative service outcomes makes the heuristic content relevant, such that positive (vs. negative) emojis will bring attention to and reinforce the interaction's positive (vs. negative) aspects. This research contributes to emerging studies on the role of emojis in digital communication.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNShuqair, SalehPinto, Diego CostaHerter, Márcia MaurerMattila, Anna S.2024-02-21T23:53:21Z2024-02-202024-02-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article13application/pdfhttp://hdl.handle.net/10362/163908eng1472-0817PURE: 82321587https://doi.org/10.1002/cb.2310info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:49:30Zoai:run.unl.pt:10362/163908Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:55.256670Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Emojis as heuristic cues
The multifaceted role of emojis in online service interactions
title Emojis as heuristic cues
spellingShingle Emojis as heuristic cues
Shuqair, Saleh
emojis
elaboration likelihood model
social presence
service outcome
Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
title_short Emojis as heuristic cues
title_full Emojis as heuristic cues
title_fullStr Emojis as heuristic cues
title_full_unstemmed Emojis as heuristic cues
title_sort Emojis as heuristic cues
author Shuqair, Saleh
author_facet Shuqair, Saleh
Pinto, Diego Costa
Herter, Márcia Maurer
Mattila, Anna S.
author_role author
author2 Pinto, Diego Costa
Herter, Márcia Maurer
Mattila, Anna S.
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Shuqair, Saleh
Pinto, Diego Costa
Herter, Márcia Maurer
Mattila, Anna S.
dc.subject.por.fl_str_mv emojis
elaboration likelihood model
social presence
service outcome
Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
topic emojis
elaboration likelihood model
social presence
service outcome
Social Psychology
Applied Psychology
SDG 8 - Decent Work and Economic Growth
description Shuqair, S., Pinto, D. C., Herter, M. M., & Mattila, A. S. (2024). Emojis as heuristic cues: The multifaceted role of emojis in online service interactions. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.2310 --- This work received partial support from national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project—UIDB/04152/2020—Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS
publishDate 2024
dc.date.none.fl_str_mv 2024-02-21T23:53:21Z
2024-02-20
2024-02-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163908
url http://hdl.handle.net/10362/163908
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1472-0817
PURE: 82321587
https://doi.org/10.1002/cb.2310
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 13
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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