Between profit maximization and wins maximization: Case of study of Palermo Fc

• Autor(a) principal: Grecomoro, Giuseppe
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23690
• topic: Football; Canvas business model; Maximization; Futebol; Modelo de negócio de lona; Maximização

We can never forget that the football game is the main product. When the team wins, scores and gives everything possible it overshadows almost everything else, but a much more complex background that cannot go unnoticed accompanies everything. This is why my work focuses on studying everything behind a football match or a league and on what is based a football club. The aim of this work is to make known which business model is closest to that of any football team and that is how a football team creates, supplies and acquires value; furthermore, the study is enriched by the analysis of two different maximization models, one aimed at maximizing profit and one at maximizing wins. The work is structurally divided into two parts, the first part is the result of a careful selection and critical review of the existing literature on both fields; while, the second part brings some notions, to complete the picture, from a practical case, conducted with a double interview with the CEO of Palermo FC, in the figure of Rinaldo Sagramola. At the end of my work I reached a complete picture of the work done, with the determination of a Canvas framework capable of showing the business model and an accurate analysis of the two maximization models with the introduction of a third model which is the result of the intersection of the two just mentioned.