Understanding smart-speakers adoption in Portugal: a unified theory of acceptance and use of technology applied in the Portuguese consumer market

• Autor(a) principal: Afonso, Gonçalo Filipe Mendes
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/19608
• topic: Smart speakers; Information systems; UTAUT; Behavioral intention; Use behavior; Sistemas de informação; Intenção comportamental; Comportamento de uso

The technology market has been undergoing unprecedented changes and growth. From day to day new products, new concepts or new ideas arise on a rhythm like never. One of the most prominent trends in this evolution is the so-called Internet of Things. Technological gadgets no longer require human intervention to communicate with each other, they do it autonomously and without requiring a direct command. Smart cities, smart homes, smart objects are a trend in the technological market, and it is impossible to be present at a technology fair without being approached by a new product that will revolutionize human life by increasing the use of technology. In this product segment, we have seen the growth of smart speakers. Speakers that are not limited to reproducing music, but became a complementary object of human life, enhancing the efficiency and automated interaction of smart elements. In this dissertation project, we propose to investigate the acceptance of smart speakers in Portugal. To gather data on which we could withdraw conclusions, a questionnaire was developed, adapted from the one developed by Venkatesh et al. (2012). This questionnaire provided insights on which constructs the Portuguese consumer found important or not, in their decision-making process. The results show that the Portuguese consumers do not look at these products as a product that helps to improve their lives, but as a product for entertainment and leisure use. Besides this, the Portuguese consumer identifies social influence as an important factor to increase their use of this technology.